Custom Graphics play an important role in getting sponsors signed up for your event. These sponsors will approach you if you can convince them that their brand will stand out or at least be visible during the event. This is where custom graphics come in. Graphics are a vital element in capturing the attention of the market, especially during busy times. In this article, we will walk you through the importance of having sponsors. In addition, understanding their role could provide you leverage on how to use them to your advantage.
Understanding the Importance of Sponsorship in Events
Why Get Sponsors?
If you are planning an event, you must secure sponsors to make sure that your finances are in order. This is most helpful if you are a small team or a start-up brand. Having sponsors available could help ease the financial requirements of running the event. The role of the sponsor is a mutually beneficial relationship between the organizers and the sponsors. These sponsors could not only provide monetary assistance but could also provide services, products, and goods in exchange for their brand exposure. On the other hand, the organizers will have to make sure that these sponsors get to have their brand visibility during the show. They could use the event to showcase the brand’s products and services.
Custom Graphics On Events
We all know that running an event takes so much time, effort, and in most cases financial requirements. In addition, it’s usually busy and people are either in a rush or have a short attention span to provide for you. In this line, custom graphics should be something interesting that people will spare some time to look at. With custom graphics, brands can communicate with their target audience in such a short time. The goal is to make a brief but positive impression on people. This could then equate to them having a good feeling about the brand. And hopefully, convert these positive connections into something that’s revenue-generating.
Key Custom Graphic Elements for Sponsorship
There are plenty of things that you can do to get people’s attention using engaging custom graphics. Below are some of the products available in Everest Prints that you can check out and we’ll provide you with the ways on how best to use them to your advantage.
Advertising Flags and Signage
When you are running an event, consider investing in good-quality advertising flags and signages. They are easy to use, affordable, and can be placed in strategic locations or areas with high foot traffic. If the event is outdoors, you can also consider the areas having high vehicle traffic. With the help of a custom graphics display your sponsors can be seen from afar. In addition, although there are plenty of people around, having visible signage or advertising flags could enhance both brand awareness and brand loyalty.
Consider the following helpful tips when using flags and signages:
- Location – This is a crucial factor. Make sure that your banner is placed in an area where it is seen and where there are plenty of people passing by. It should also be within eye level whereas not to distract people.
- Branding Consistency – Make sure that you stay loyal to your brand identity but also consider the visibility of the design from a distance. Make sure that you are using the right colors as well as other brand elements.
- Clarity – Since people are busy, you must stay clear with your message. Be true to what you want to convey to your target market.
Custom Tent Displays
During trade shows it is important to have customized tents where people could visibly see the branding. This is another important ingredient when running an event, a seminar, or a tradeshow. Thanks to customized graphics, you can easily convert simple-looking tents into eye-catching ones. Consider the following when you have a booth display:
- Incorporate interactive elements – Make sure that your booth is engaging or interactive. You can have VRs or QR codes around to make people more interested.
- Lighting – Having a well-lighted booth sends out a message that you are professional and you think of the interest of your market. You don’t want accidents happening because your booth is too dark. Lighting also helps set the mood and makes you feel more aligned.
- Thematic Design – Ensures that you are aligned with the event and the sponsor’s branding too.
Digital Displays
In this modern age, people must incorporate digital displays to make sure that people are kept interested. This means that you make sure that these custom graphics are dynamic. Fresh content will make people more interested. Consider the following tips when using digital displays.
- Interactive features – This means that you can use QR codes or social media features to keep people interested. In addition, having interactive features also helps you generate user-generated content. This makes sure that you have enough content and have a wider audience reach.
- Real-time updates – You can do live or real-time streaming of the event. This will make people part of the show even though physically they are not there. Updated content also makes your event more relevant.
- Dynamic content – This helps you keep customers curious. You can use animation and videos to capture their attention.
Strategic Placement of Custom Graphics
Below are a few suggestions on where best to place your custom graphics to make sure that you can catch the right audience and the right time.
Entrances and Exits
Custom graphics placed at the entrance and exit points ensure that you are capturing people coming into the event and even those who are leaving. The sponsor’s brand is something that should be seen upon entering the show and also you’ll want to leave a reminder to them while they exit. There are plenty of marketing mediums that you can place such as barricade covers, floor stickers, buntings, banners, and archways.
Key Event Areas
Depending on the type of event, you should identify which areas are best to capture the people’s attention. It could be a food court, way to the comfort rooms, registration desks, first aid booths, stages, and other important locations. Remember that these places are the ones where people would spend most of their time. It could also be areas where people would frequently visit during the event.
Custom Graphics Impact
It is important to evaluate the impact of your custom graphics and how it helps your sponsors. This evaluation will allow you to make the necessary adjustments for future events that you might be holding. Some of the ways that you can assess the success or failure of your graphics are the following:
- Track engagement – This is done mostly with digital campaigns. It is easier to see granular data that could help you understand your market better.
- Feedback and surveys – You can ask people to answer quick surveys and share their experiences during the event. Although most people could not find time to do this. Make sure that the survey won’t take so much of their time answering the questions.
- Analyzing brand exposure – There are plenty of tools available online to help you with the analysis. This could be through impressions, clicks, and social media management.
Custom graphics displays are indeed powerful tools that could help you attract more sponsors. In addition, it is essential to make sure that the sponsor’s brands are kept visible and important. With this knowledge, make sure that you leverage good graphic designs for your next event.
