Digital advertising may have gained popularity over the years for many businesses but traditional advertising remains to hold value. With the businesses getting more competitive each day, marketers must learn the right balance between the old and new forms of advertising. Flag advertising is an excellent medium for retailers to reach their audience. With strategic positioning and balancing of messages, you can reach the right audience. Below are some examples of how retailers are able to boost their foot traffic by using flag advertisement.
What is Foot Traffic
Let’s define first what foot traffic is to better understand how flags are helpful for any retailers. According to Shopify, foot traffic is defined as the number of people physically visiting your store. With a high foot traffic, there’s a greater chance for a higher generated revenue. Foot traffic is an important evaluator to assess whether your store is doing good or already struggling.
In addition, it is important to track foot traffic in order for retailers to gain more knowledge about their customers, they can also identify opportunities for growth. Evaluating the foot traffic could also help retailers assess their store’s layout and placement of products. It could also help them measure how their marketing strategy is performing.
As people come to visit your shop, you have a greater chance of converting these visits into purchases or sales. There are several ways on how to improve your shop’s foot traffic, one of which is the use of advertising flags. With the write-up below, you’ll have a better understanding on how important these flags are in your retail shop.
Increase Brand Awareness & Visibility
Think of a newly opened retail shop in your neighborhood. This shop specializes in selling shoes for kids. No one will know the existence of such a shop without the right marketing. This is where flag advertisement becomes vital. You can use a feather flag or a block flag and place it outside of your shop. This will help stir out curiosity from people. In connection, this will increase their awareness that your brand exists. You can also use buntings to add vibrancy and joy outside your shop. You’ll need to make sure that all your marketing materials are consistent in branding. Brand consistency is essential in establishing brand loyalty. The more visible your brand is the easier for people to recognize it right away. Remember that Nike doesn’t always have to include their brand name in their marketing strategies. But, the moment people see the ‘check’ mark, they know right away what brand it is.
Promotes Interest and Curiosity
Imagine yourself walking in a street and all you see are green flags with the logo of an eco shop near your workplace. With the number of flags displayed you’ll probably be curious about the shop. They might be launching a new product or giving out discounts on some of their items. You may eventually find yourself checking out this eco shop to know what all the buzz is about. Flags are excellent marketing tools to get people’s interest and make them curious about your brand. You have to make sure that it’s not over or under communicating your message to your target audience. In the design, throw in some messaging or visual element where people could end up asking about the event or the brand.
Helps Drive Unplanned Purchases
Have you ever been so curious about a particular advertisement, you end up walking to their shop to purchase their product? If you did, you are not alone. Many people will find themselves purchasing something because a marketing strategy was so effective they end up making unplanned purchases. Advertising flags with promotions and new product releases are great examples. Let’s say you’ve been wanting to purchase a new tv set but you’ve been putting aside this thought for a long time. You passed by a road which sells electronic products. Left and right you can see advertising flags boasting 50-70% discounts. You never intended to buy a new tv on that day but ended up going home with one. You didn’t want to miss out on those promos stated in those advertising flags.
Powerful Visual Marketing Medium
Thanks to the visually appealing designs on your advertising flags, people are stimulated to visit your shop and your products. Advertising flags are a powerful visual marketing medium that connects your brand with your target audience. These flags should contain the right amount of text, and other key visual elements. Too much text and people will find your messaging difficult to read. Too much use of bright color could overwhelm them. Too many design elements could make the overall design look cluttered.
Promoting Seasonal and Promotional Marketing Campaigns
Talk to your graphic artist and come up with eye-catching designs for all seasons and events. If you want to drive more traffic to your shop selling chocolates, use those flags to advertise your Valentines campaign. You can also drive people in your shop during holiday promos such as Black Friday. The earlier you can advertise, the better. The mental conditioning for your audience is earlier and it also creates that sense of urgency. Leverage on the ‘fear of missing out’ bandwagon. If people are able to avail of your product right away, they won’t miss out on an important opportunity.
Incorporate Exciting messages In Your Design
Do not go for boring and repetitive messaging if you want to drive people to your retail store. The messaging in your advertising flag should make your target audience feel excited. These messages also need not be a sentence long. It could be as short as ‘flash sale’ or ‘grand opening day’ ‘90% off’ ‘New items on sale!’ make sure that it’s well-designed along with this messaging to capture people’s interest. For example, you just opened a new clothing shop. You can use the flags as your marketing materials. The messages could be as ‘New Product Launched’ 50% discount on new products.
Strategic Placement of Advertising Flags
Location is a vital element if you want to increase the number of people visiting your shop. Let’s say that you are selling school supplies. The best place where you can put those flags are near school areas, libraries or places where parents and students usually hang out. Misplacement of these flags could mean that you are losing the opportunity to attract the right market. Another example, let’s say you are selling religious items. You won’t be placing your advertising flags near clubs and ktv areas. The best area to place your flag is somewhere near chapels and churches. Once your target market sees these flags, they can walk straight to your shop after mass. Your messaging should reach the right audience at the right time and place. These factors are beneficial in driving people to take actions and eventually make a purchase.
Advertising flags come in different shapes and sizes. Make sure to consider these factors when designing and placing them in your shop. Too big and too many flags could get overwhelming. Too small and too minimal, people could miss it out.
These are powerful examples of how advertising flags are able to make an impact in your brand. It may look traditional but still holds high value in driving foot traffic and driving sales. As competition gets tougher everyday, retailers must make sure that they leverage different forms of marketing tools to attract their target market. If you want to know more about advertising flags, we have plenty of blogs written about it. Ordering flags from our website is also straight forward, no need to stress out yourself with your marketing campaign.
