Embracing innovation is an important factor for brand owners wanting to stay on top of the game. In today’s digital age, the competition for people’s attention is tougher. If you are a business owner, integrating technology and social media with your custom canopy tent is essential for brand awareness and sales generation. In this blog, we will provide you with some helpful tips on how to make use of social media with your tent to intensify your branding and marketing efforts.
Better Visibility Provided By Social Media
Displaying your custom canopy tents at events, storefronts, and other strategic locations is a good start. But do you know that you can reach a wider audience and make your brand more visible with social media? Let’s say that you have placed your tent in front of a marketplace, people passing by this area could see your brand. But if you take a photo of your tent, and post it on social media more people can see your brand. In addition, you can give them better additional information in the caption. You can include the exact location of the tent, and what are the products/ services available. With social media posting, you can reach not only your target market but expand it further into other probable markets.
More Engaging Content
Since the attention span of people these days is shorter compared to before, you can get their attention by creating engaging content. Take a video of your custom canopy tent, edit it, add some text hooks and lively music, and post it on your social media account. The more entertaining, engaging, or informative your content is, the higher your chances of getting people interested. You can even do interviews inside your branded tent and post them online. You can choose to have a carousel of images, reels, videos, and blogs posted online making your brand more engaging. If you don’t have the expertise to manage all your social media accounts, you can hire a social media specialist to do the job for you. This person knows what kind of content works best on a particular platform.
Leverage on User-Generated Content
Marketing your brand requires a budget and if you are a small business owner, every dollar counts. You can leverage user-generated content to build stronger brand awareness. Let’s say that you have attended a conference where you used your customized canopy tent. Encourage your visitors to take a photo in it and have it posted online. If your design is eye-catching, interesting and IG or Pinterest-worthy, you don’t have to ask people to take a photo of it and post it on their social media accounts. They will voluntarily do that for you. The more interesting your tent’s design is, the more people will want to have their photos taken. Additionally, this gives you a chance to have content that can go viral. The great part is that you are not spending any marketing budget on it. Since everything is user-generated, people are willingly posting your brand without you having to pay them.
Live Streaming via Social Media Accounts
These days customers can interact with the brand in real time. This is made available by the live-streaming features of some social media platforms. On Facebook and Instagram, you can go live anytime. This feature allows people to join your event virtually. This is great if you are participating in a seminar, training, sports festival, and other occasions where people would be interested in joining virtually. Let’s say that your brand is sponsoring a marathon. You already have your custom canopy tents in the event place. Your viewers can join the excitement through the live stream from your tent. This is one way of marketing to them in an interactive way. While you are on your live broadcast, customers can send their comments. They can also like and share the stream. As a brand owner, you can mention your brand, its products, and services while giving updates about the marathon.
Social Media Contest
If you are going to incorporate social media into your business marketing flow, you may consider having a social media contest. This is a great way to keep growing your online followers and intensify your brand awareness. You can provide product giveaways for the winners as part of your marketing strategy. People are more likely to follow your page online if they can get something from it. In addition, social media contests are a great way to build your network and community. If you want to incorporate your digital marketing with your canopy tent, you may want to ask your designer to include a QR code of the contest in your tent’s design. People who wish to join will just have to scan the code and they will be redirected to the contest mechanics page. Another mechanic that you can also incorporate in the contest is to ask participants to take a group photo or a selfie with your canopy tent and post it online. This is a great way of merging traditional and non-traditional forms of advertising.
Social Media Data and Metrics
To make sure that your marketing efforts are working, it is important to track and analyze the results. If you are running a contest, evaluate how many people did see the contest and how many joined. If you are running sponsored ads, check if your key performance indicators are being met. The great thing about social media is that each platform has features that allow you to track impressions, engagement, and other performance metrics. This way you can analyze what’s working and what’s not. For the things that are not working, you can easily adjust them. Make adjustments to the graphics that you are running or change the ad copy. With traditional, you still measure the performance of your marketing effort. However, it is not as granular as compared to traditional advertising. You can evaluate how many people have visited your tent based on foot traffic. You can check people’s impressions of your brand based on surveys and personal interviews.
Invest in Video Contents
Research shows that video will remain popular as part of the Digital Marketing Trend for 2024. People tend to consume more videos these days as compared to static images. Videos and reels will continue to dominate different social media platforms. If you want to reach out to a wider audience, cast a bigger net and make it engaging. You can come up with different content pillars for videos. If you want to highlight your branded tent, you can come up with ‘how-tos’ and frequently asked videos as a few examples.
Finding The Right Balance
Elevating your brand from the competition takes a lot of hard work and innovation. Incorporating social media and canopy tents will help you reach your target as long as you can leverage it properly. Each platform in social media has different types of users and one type of content doesn’t work across all social media platforms. You need to know which platform to use best for the type of marketing that you are doing. In addition, you also have to weigh whether a video works better than a photo. Once you’ve learned the right balance, there’s no reason why you can succeed in this marketing strategy.
Use social media to maximize the potential reach of your brand. It will also help you communicate better with your loyal customers and tap on potential ones. In addition, social media is a powerful tool that can help you reach tangible results by measuring the performance of your marketing effort. In today’s fast-moving business pace, if you haven’t been using social media to market your brand, you’re missing out on a great opportunity.
