Tension fabric displays are a great marketing tool that can be used for both indoor and outdoor events. However, if you decide to use it outdoors several factors need to be considered to protect the material. Knowing these factors enables you to look after your tension fabric display better and ensures longevity in usage. Below are the things you need to watch out for when using this material for an outside marketing campaign.
Durability of Material for Outdoor Events
Resistance to Weather and Environmental Elements
As a marketer or entrepreneur, it is essential to get your material from credible suppliers only. Why? Companies that were able to build their credibility in the industry meant that customers trusted their products and services. If you decide to order from Everest Prints, you are ensured that the materials we use for our tension fabric displays are made out of highly durable
components. It is designed to withstand various weather conditions. It can withstand rain, snow, UV rays, and wind. The durability of the material is critical in providing value for every marketing budget spent with us. Our tension fabric display is made out of strong polyester for the fabric and premium aluminum alloy for the frame. Although it’s lightweight, it is still a heavy-duty material that is made to last for months to come.
Resistance to Wind
When you are to place your display outside, make sure to check for wind direction. You don’t want to end up having your display being constantly knocked down by strong wind. Ensure it can handle wind by placing some weights or adding anchors so it won’t topple down. Some designs have wind vents where the wind could easily pass through without damaging the fabric. In addition, it would be best if you can check the venue before the event. Look for spots where gusty wind won’t be blowing and place your display there. The earlier you can secure a good spot the better. Since there could be plenty of other exhibitors, locking a perfect spot for your advertisement materials is an advantage.
Quality of Material & Visibility of Graphic
By now you should’ve realized that graphic design plays an important role in communicating your message to your audience. It is even more amplified when you are placing the display outdoors. There are plenty of factors that could divert your market’s attention so your tension fabric display must be interesting enough. If not, people will just pass by and won’t be minding your products. You should consider the quality of the material as well as the printing. In addition, you also need to consider the size, material, and visibility of the design.
High-Quality Material and Printing
Whether the event is indoor or outdoor, it is a must that you invest in high-quality material and printing. This is also about your display’s visibility across several competitors. If you are going to place it outside for a long time, it’s more prone to fading thus it’s important to have high-resolution printing in high-quality materials. With Everest Prints, the printing of our material is done by digital printing and dye sublimation. Both of which produce premium quality outputs.
The printing could also be either single-sided or double-sided. For outdoor and open venues, it is recommended to have a double-sided printout. This way you can optimize your audience targeting. The high-quality materials such as UV resistance enable it to be soaked under sunlight for outdoor events.
Adjust the Size and Ensure Visibility
Adjust the size of your tension fabric display depending on the event, and how big the venue is. Too small and it won’t be seen especially in a crowded space. Too huge and it already becomes an annoyance to people passing by. Make sure that the size is just enough for people to see and that the visibility of the design is possible despite the distance. If you want to have a customized size for your display, reach out to our team via our website so we can align with your requirements. Your design and the message you want to communicate should be clear and easy to read even across a distance.
Setting-Up and Stability
Some will say that setting up the display in an outside location is even more challenging as compared to having it indoors. Most indoor venues have a flat surface as compared to outdoors which could be flat or uneven. Additionally, the outside external factors should be considered such as the weather, traffic flow, surface, and nearby infrastructures. Consider how easy or difficult it is to assemble your display considering the venue. In addition, take a look at how stable the surfaces or nearby anchor points are for you to set up the materials.
Assembling and disassembling considerations
If the event is outside, make sure that you have enough space to assemble and disassemble conveniently. The tension fabric display itself is easy to assemble so that’s already an advantage. One thing to consider is the size. If you are going to put up a huge tension fabric display, consider how much manpower it requires. Planning saves you more time and energy. Moreso, you can divert your attention to other aspects of your marketing. This also goes with disassembling, and assessing how much time you need to take everything down. Also, factor in how many people it requires for disassembling.
Factor Terrain Variation
Since you are placing your display outdoors, it could be placed on an unlevel surface which is unstable. Make sure that you have enough support for it not to topple down. In addition, you also have to make sure that the frame is stable and even. If you need to put weights to keep it in place, it should be properly placed and won’t cause any safety issues to people passing by. Make the necessary adjustments to make sure that everything is safe and secured.
Proper Storage and Ease in Transportation
Outdoor events come with dirt, dust, and other environmental elements that might stick with your frame and fabric. Before disassembling, have a thorough check of the materials. Remove any dirt, stones, or leaves, and wipe off the dust from the fabric. Make sure to keep it in a cool, dry place so that it won’t attract any molds, yeasts, and insects. Schedule a date to check it again before your next event.
Proper Storage
Since the materials are placed outside, it is more prone to getting dirty or being damaged. Make sure that you do a quality check to immediately fix anything that is broken, damaged, or missing. You don’t want to cram in on your next event because you just discovered a huge hole in your fabric. Store the materials once you have cleaned them up – both the frame and the fabric. Make sure also that it is completely dried up to avoid any damage while being stored.
Ease in Transport
One of the advantages of using tension fabric displays is that it is lightweight which makes it easy to transport. You can move it from one venue to another or from one spot of the event to another location. You won’t need a large number of people to carry it around. A standard-size tension fabric can be carried by one person and set up in the preferred location. Unlike other complex marketing materials which need five or more people for setting up, tension fabric display offers convenience.
Schedule of the Event
The time and day of the event should also be considered. You might need more materials such as additional lights if the event is held at night time. If so, you can add LED lights to further illuminate your display and catch people’s attention. Apart from the visibility factor, it also helps enhance your brand’s aesthetic appeal to your audience.
Event Rules and Regulations
If you are going to place the display outdoors, make sure that you are familiar with the event’s rules and regulations. In most cases, there are guidelines set by event organizers to make sure that everyone is safe. Knowing the rules and following them ensures that you can avoid any issues with the local authority as well as the organizers. These are just some of the factors you need to consider when placing your tension fabric display outdoors. These considerations will help you be mindful of the things to secure to make your event participation a success. Tension display remains to be a powerful marketing tool, you just need to know how to leverage it and use it to your advantage.
