Are you a brand owner or a marketer attending a trade show? There are plenty of ways to get the market’s attention in such a competitive marketplace. One of which is by using tension fabric displays. It remains popular given its versatility and durability. At Everest Prints, our tension fabric displays are made out of highly-stretchable materials which can be customized in terms of size and print-out. Another great thing about using such marketing material is that it is so easy to assemble and disassemble. It will save you and your team time and energy in setting up. Below are several other advantages of using tension fabric and why exhibitors still prefer to use it.
Lightweight and Easy to Carry
One of the drawbacks of using other marketing tools is their bulkiness and weight. Some materials are heavy to carry which requires additional manpower resources to move things around. Unlike tension fabric displays that are made of lightweight materials, it makes it easy to carry around. Moving the material from one location to another is not much of a hassle. If you order from us, the fabric weighs around 260 grams of polyester graphic. The aluminum frame is also lightweight but still durable and can withstand weather changes.
Ease in assembling and disassembling
Imagine if you are in a rush and you need to move things fast, otherwise, you will lose your spot as an exhibitor. The great thing about using tension fabric displays is that it is easy to set up and take down. You can just unpack from the carrying bag. After that, you can start assembling the frame. Once done you can start attaching the fabric graphics and zip it up to properly secure the item into the frame. After that, you can carefully stand up the frame and make the necessary adjustments as you feel the need to do so. Since this material requires less time in assembling and disassembling, you can spend your time and energy on other parts of marketing.
Value for money
Tension fabric display offers great value for your marketing budget. With eye-catching visuals you can attract people’s attention easily without having to break your wallet. Ordering it from overseas is so easy these days. If you wish to get one from Everest Prints, simply visit our website and follow the steps:
1. Send us your request
2. Affirm the price and the shipping fee
3. Order and make the payment
4. Send us your final artwork/design
5. Track the shipment and wait for its delivery
Do not be afraid to order from overseas as most products these days are being shipped from other parts of the world. It’s a hassle-free way of making your order. Check our websites to read the reviews and feedback from our clients and also get to know the clients we are working with. Â
Displays Visually-Appealing Graphics Creating Impact
Yes, despite the constant development of technology, traditional forms of advertising are still popular. Tension fabric displays are an excellent medium to display visually appealing graphics that create impact. If you have the budget to spend, why not mix digital marketing with your traditional? You can put up a huge LED in your booth and at the same time set up a tension fabric display. This way you can double the effort of attracting more prospective clients. It’s a great chance to turn curious heads into buying ones. Hire a professional graphic designer who can create head-turning designs. Make sure that you showcase your branding and your brand message. Use vibrant colors and high-resolution images to make sure that the design is crisp and sharp. A professional-looking design attracts attention as compared to rush ones and is low-quality.
Sharp, seamless, and wrinkle-free graphics
A well-presented graphic creates a positive and welcoming impression to passersby. A dirty-looking and wrinkled fabric looks dull and unprofessional. In addition, if you don’t fix the crease the design of the fabric can also be compromised. If the fabric is so wrinkled, people won’t be able to read what’s printed on it. On the other hand, if the fabric looks seamless, it gives the impression that your team has an eye for details. It goes to show that you value the small things. You don’t want your brand to be stained with a negative impression just because of a wrinkled fabric.
To put it into context, think about having to interview two applicants applying for a job. Person A looks neat and professionally dressed for the interview. He came prepared and looked confident. On the other hand, person B comes in looking like he just woke up and steps into the interview room. His hair is still a mess and his clothes are all wrinkled up plus he was wearing sandals coming in. Taking into consideration first impressions only, you are likely to hire person A as compared to person B just by comparing their looks. The same goes for creating an impression with your would-be customers using your marketing mediums. It is not only integral to catch their attention but also to make sure you leave positive feedback to them.
Personalization Options
Considering how competitive the landscape is, it is important to make sure that your design stands out from the rest of the exhibitors. That is why if you don’t have the time and skill to come up with impactful designs, leave it to the professionals. Let them do their job. Just make sure that you provide creative directions and brand guidance. Since tension fabric displays can be personalized, it is easy for you to come up with designs that are unique to your brand. There are plenty of things you can do with a tension fabric such as
- Backwalls
- Tabletop displays
- Hanging signs, to best suit your booth space and objectives.
In addition, you have to be consistent with your branding and messaging. This is important in making sure that people have a strong recall of your brand. Incorporate your brand color, taglines, image theme, and other key visuals to make a design that catches people’s attention.Â
Reusability
If you are just starting your business, every penny counts. So, make sure to think long-term in terms of your investments and marketing efforts. Buying a durable tension fabric is a wise choice because of its reusability. It means that with proper care and maintenance, you can still use it for several occasions and several other trade events. This also shows that you’re putting a value on your marketing budget, because of the ROI after several uses.
Several factors make it reusable. It includes the quality of material which is designed for long-term usability.
High-Quality Materials
Tension fabric displays at Everest Prints are made out of highly durable polyester material for the fabric and aluminum for the frame. It is specially designed to withstand the wear and tear of usage. It is also made to withstand various elements such as moisture and air inside the trade hall. If the tradeshow is done outdoors, it is equipped to withstand various weather elements such as rain, snow, and UV rays.
Long-Term Usage
Since it is made out of high-quality materials, it can be used for a long period. You don’t have to spend more money if you have the same campaign to attend the next event. If ever you need a new design for the next trade show, you can simply replace the fabric’s design and keep the old one. You may still be able to use it on other events.Â
Flexibility in Functionality
Depending on your goals, the tension fabric display offers flexibility in functionality. If you are attending a trade show, you can use a photo wall where people can take their pictures together with your products. You can also use it as a backdrop, media wall, product launch, or background wall. You can mix it up with other marketing mediums with advertising flags decorated around it. To make it more eye-catching, you can add some lights for better illumination. This can also add more aesthetics to your exhibit because it stands out from the rest.Â
Eco-Friendly and Sustainable
Since the materials can be used several times, they provide not only value for money but also to mother nature. Unlike other marketing mediums where you have to replace things after a single usage. With tension fabric displays, you won’t be throwing things right away. You can still use it for the next event. This is a great way of helping in the reduction of waste and making things more sustainable.Â
Conclusion
Tension fabric display is still a powerful marketing tool that marketers should leverage. It provides an excellent return on investment (ROI) given the value of money invested and its reusability, durability, and flexibility in functionality. There is no doubt that this is a wise investment that brand owners and entrepreneurs should take advantage of. So if you are still using tension fabric displays now, it’s time to reconsider and strategize. If you don’t have an idea where to buy your supply, visit our website and get in touch with our team.
