Congratulations on participating in a trade show!. It’s a great opportunity to bring your brand closer to your prospects. Trade shows are also your chance to interact with your market, and have them try your products. There are plenty of advertising materials you can use such as advertising flags, buntings, custom tents, and table covers. If you decide to use a tension fabric display in a trade show, be mindful of the factors below. Considering these factors allows you to fully take advantage of the benefits of this marketing medium.
Placement
The location of your tension fabric display is essential in making sure that your brand is seen. If you have a big booth, make sure that your fabric display is placed where people can see it right away. Make sure that unnecessary things inside your booth are tucked away. Empty boxes and trash should be hidden or thrown away. This ensures that the focus of your guests is on the fabric displays only the moment they enter your booth. What’s great about this medium is that the fabric is fully stretched out, making the design fully displayed.
When placing it outside, ensure that it is located in an area where the foot traffic is heavy. Double check if your display is not obstructing the walkway of people, otherwise they can end up getting annoyed with your brand. Also, make sure that someone checks these displays from time to time. If the tradeshow is attended by a huge number of visitors, there could be a chance that your display gets knocked down.
An additional reminder when it comes to placement is that make sure it’s not obstructing any display of your neighboring booths. You don’t want to end up getting in hot water with fellow participants. Observe the flow of people walking around the event place. Adjust the placement of your fabric displays based on your observation. Remember, you aim to capture people’s attention as much as you can.
Size
If you are ordering from Everest Prints, there are standard sizes that you can choose from between 7.5 x 7.5 ft to 7.5x 20 ft. If you wish to have a customizable size, you need to contact our customer service. When it comes to size, be mindful of what is allowed by the event organizer. If your display is too large you may be overshadowing the display of others.
Too large displays that are not proportionate to the size of your booths limit your movement inside your area. Imagine having oversized tension fabric display banners inside your booth and guests coming in. Some people may find it suffocating entering your booth with those oversized displays. Before making an order, you must know how big the booth will be and what is the maximum allowable size by the organizers.
Design
As you are attending a trade show, it’s recommended that your design is aligned with the theme of the trade show. It would look more professional and inclusive. But remember to keep in line with your branding. Ensure that either your logo or tagline is displayed. If you have sponsors, make sure that all of them are included in the design. Only use high-quality, royalty-free, or original photos. Conceptualize your design.
Remember that you are competing with plenty of other exhibitors and you’re trying to get the attention of a huge crowd. The design should be interesting so people would be willing to spare their time.
If you are using other marketing tools, all of them should be consistent when it comes to design. Imagine walking into a booth where the booth design is different from that of their buntings, flyers, and advertising flags. There is no consistency when it comes to color usage. Too many messages are conveyed by each of these marketing tools. This makes it difficult for guests like you to remember their brand. You might also get confused about what exactly is the message they are trying to convey. Consistency in color schemes and key elements is important if you want stronger brand recall and loyalty.
Lighting
If the event is going to last until night time, especially for an outdoor exhibit, make sure that your displays are well-lighted. Adding lighting accessories also adds points when it comes to aesthetics on the overall look of your booth. There are plenty of lighting accessories that you can use to illuminate your booth and fabric displays. Try putting some of the following options:
- LED lights
- Spotlights
- Backlit displays
- Ambient lighting
Apart from drawing attention to your products, these lights also help set the mood of your booth. When choosing the lights, do not just factor in the aesthetic value but also consider which are cost-effective and environment-friendly.
Accessories
Having accessories inside your booth also increases your advantage over the rest. Having chairs inside where your guests can rest is a huge factor. They are more likely to spend more time inside your tent and look at your fabric displays. This increases your chance to introduce your product to them, and then engage in your brand. As a result the chances of converting them into a buying customer also increase.
Other accessories that you can place are flooring, tables, and display shelves and cabinets. These are just options, think about how big your space is and if all of them can be accommodated. If you already have some tables, you may put off the cabinet if the space is limited. As for the flooring, ensure that it is slippery when it gets wet. Consider the weather when the exhibit is done outside. Depending on your preference and budget, you may want to put interlocking foam tiles or carpet tiles. Choose the type that would be easy for you to clean up after the event. In addition, the design of the flooring should echo with your brand’s design too.
Customer Service
When it comes to trade shows, let your tension fabric display convey the message but let your customer service team do the talking. These two factors should go hand in hand. Once your display can attract interested buyers, you should have a trained team ready to accommodate them. Additionally, this team should be knowledgeable of the products and services you’re offering. They are expected to be able to answer every question thrown at them by visitors. The banners should be utilized as conversation starters or messengers. But, the customer service team should be able to close the deal. They should take every chance they get to convert visiting guests into generating revenue.
In addition, to make your booth more interesting you can also add other elements such as 3D displays, interactive touch screens, and lively product demos. The more unique your booth can be, the more interesting it is for passersby.
Durability and Portability
When you are using tension fabric displays at trade shows, it is also important to factor in portability and durability. Imagine you are a one-man show, you have to carry all the marketing materials from the parking lot to the event place. Good thing that this display is lightweight which makes it convenient for your part to carry around. It’s not only easy to transport but assembling and disassembling it is also straightforward.
You won’t be stressed out and you can save your energy talking to prospects. The efficiency of logistics when participating in a tradeshow is vital. Not only does it save you from exerting too much effort, but you can also save time and money.
Using tension fabric displays in trade shows offers plenty of benefits for brand owners. The next time you are attending a tradeshow, do not forget to consider the factors stated here. These help elevate your brand amidst the crowded space.
