We can’t deny the marketing power that custom flags have. It may look simple yet its impact vibrates through its audience. Brand owners and businessmen should take advantage of using this tool to spread brand awareness and increase their brand’s presence. There are different types of flags that you can use for various locations. If you own a business with a physical store, you can use custom flags to attract attention. In this article, we will unravel the different advantages of using custom flags to better market your products or services.
Better Visibility
Think of a newly opened restaurant in one of the streets near your place. Nobody knows that it’s already opened its doors to customers without proper marketing. No one would even know that a restaurant exists already on that street. With custom flags, you can ask your designer to communicate the message that the restaurant is now open for business. Because these flags have customized designs, you can use elements to relay the message you want to convey to your customers. If you are offering a discount rate for the first 10 customers, you can announce it using custom flags. People walking by would know about your offering. If you have a new dish added to the menu, you can also inform your customers about it through the flag. These flags give your brand better visibility allowing you to reach a wider number of prospective customers. People passing by won’t probably order now but at least they know about your marketing offers. They may, at some point, avail your product.
Noticeable
This is in connection with item no. 1. With eye-catching designs and vibrant colors, you can capture the interest of people walking by through these flags. Make sure that these flags are placed in strategic locations with plenty of foot or vehicle traffic. When we say attention-grabbing, it means that it could be the design, size, or shape of the custom flags that help attract attention. The great thing about these flags is that you can personalize the size depending on your needs. In addition, you can also personalize the shape and the color of these flags. As for the design, you have the freedom to choose which messages you want. You can also incorporate the right design elements for overall aesthetic appeal. Design is an important factor in grabbing people’s attention. If the design is too text-heavy, people won’t be reading it. If the font is too small or too big, it can overwhelm those reading it. There should be a right balance in the design to get people’s attention. If you are not a designer or lack the skill to do so, you can hire a professional. You can also make use of websites for designing such as Canva at Adobe.
Communicates Key Information
Custom flags can be a medium to communicate essential information to your customers. If you are promoting a particular service, or providing discounts you can relay this through the flag’s design. There are plenty of things to consider when communicating through a design. Make it simple. Avoid fluff in your wording as customers only have a few seconds to read your message. Do not use font styles that are complex or colors that are too bright that it hurts the eye. Think of the hierarchy in the messaging, what’s the most important message you want to say and how big would it be when it comes to font size?
Price-friendly Investment
When it comes to marketing your brand, especially for start-ups, one needs to be smart when it comes to marketing budget. Custom flags are price-friendly investments that are easy on the pocket. With the proper care and maintenance, it could serve you for years to come. This could be a long-lasting investment offering a great return on income in the long run. You can mix it up with digital marketing such as social media advertising, or using local influencers. This will all depend on how much budget you have at hand. There are plenty of things that you need to consider when spending for marketing materials given the limited funds you have. Will the marketing tool provide your brand with a positive impact? How much reach could it deliver? How long will you be able to use it and how often? These are just some of the questions you should be asking yourself. Having a coordinated marketing strategy – online and offline would help elevate your brand and bring in more sales.
Additional Tips in Using Flags as Marketing Tools:
Work with the experts.
Do not be afraid of investing with experts such as graphic artists. These professionals have spent a lot of time polishing their craft. They have the knowledge and skills on how to create eye-catching designs. They also know which software and websites to use. This could save you a lot of time and energy.
Choose reliable suppliers
Before making an order for your custom flags. Make sure that you have researched them. Read about their online reviews and feedback. This will give you an idea of what other people are saying about them. Everest Prints has been in the industry for more than a decade. It has delivered its products to people from all over the world. We have earned our credibility through excellent customer service and the quality of the products we offer. Do not make an order without knowing anything about the manufacturer or supplier you’re dealing with. This could cause you trouble in the future. If possible, you can ask for a test print or a sample product sent to your address before making any bulk orders.
Be strategic with your location
Take time to personally inspect the location of where these flags will be placed. Even after these flags have been assembled already, schedule a quality check to make sure that they are secured. Location is an integral factor when it comes to marketing. You want to target as many people as possible. Do not place these custom flags where it could hinder the view of other businesses.
Test Print if possible
Make sure to do a test print to check for any grammatical errors or any layout misplacement. This is important if you are going to have bulk orders of custom flags. This is important especially when offering huge discounts to your customers. You might be offering 5% discounts but without QA and test print, you could end up offering a 50% discount. This will hurt your business badly. Also, you can ask someone who can do the QA for you. Fresh eyes are important in spotting the errors that you or the graphic artists failed to notice.
Be innovative
To stay ahead of the game, it is important to be innovative and strategic. Incorporate technology with your design. Mix your custom flags with other marketing mediums. Use QR codes or virtual reality to make your design more immersive and engaging. The more interesting it is, the more people will take notice. Although you are using classic forms of marketing, you can still combine this with modern marketing platforms to attract a bigger no. of customers.
There are plenty of other advantages of using custom flags as part of your marketing strategy. We hope that with this information, you can now realize the power and impact it holds. It may look simple yet custom flags can take your brand to the next level. Order now!
