No matter what industry your business belongs to, the visibility of your brand is important. In today’s age, the competition is tougher and the entry point is lower. Anybody can start a business and leverage the use of social media to get their customers. Thus, is it important to maximize different marketing tools such as car flags to raise brand awareness and promote your business better. This blog is dedicated to understanding the power of car flags and how marketers and business owners can take advantage of their power.
What are car flags?
Car flags are a form of marketing material that is tied up to your car or clipped into your car’s window. It is a communication tool that can help you show support to your favorite team, express your solidarity with your nation, advertise your brand, or promote a friend’s business. Car flags are customizable in design and size. The printing can also be double-sided or you can opt for just one side. The material used for car flags is high-quality polyester which makes it durable for outdoor advertising. You can display these flags outdoors as they can withstand heat, rain, snow, and changes in the weather. These car flags can be used for different kinds of events – sports days, festivals, car shows, holiday celebrations, elections, and many more.
Advantages of using car flags
Below are some of the advantages of using car flags regardless of whatever niche your brand belongs to.
Provides greater mobility
Once you clip that car flag into a car, it becomes a mobile billboard. Since cars are moving from one location to another, your brand gets to be seen by more people. The mobile billboard expands its reach compared to a flag placed in just one location. Another great thing is that since the car is constantly moving, you can target not just a single type of audience. You may have a specific target audience you want to reach out to buy a mobile advertising tool that enables you to target a wider type of audience. Despite the popularity of digital advertising these days, traditional advertising such as mobile billboards in the form of car flags remains powerful. According to an article published by Best of Signs, there’s research stating that 71% of Americans pay attention to mobile billboards while they are commuting. Regardless of whatever type of vehicle you are driving – truck, van, or car maximize the promotional power of promoting your brand through car flags.
Stronger Visibility
This advantage is connected to the first point above. With a moving advertisement, your brand has stronger visibility as compared to flags or buntings hanging around a specific location. Imagine you are driving your car, and you happen to see a van with car flags clipped on its windows. The design is about a cleaning company near your area. You take the highway going to the market and upon reaching the place, you happen to see the same van. The brand is not only more visible but also it becomes more familiar to anyone seeing it a couple of times. This type of marketing tool is essential in terms of brand recognition and brand loyalty. If you happen to be needing a cleaning agent at that time, you would know which company to connect with. The brand becomes your top choice and at the top of your mind because its branding is much more visible as compared to other companies.
If you are just starting your business, car flags are a great medium to promote stronger brand awareness. According to research, 86% of Americans drive their car or take public transportation going to work. This means that the road is an ideal medium to introduce your brand to your target customers.
Hassle-free marketing tool
Who would not love to use car flags as part of their marketing mix? It’s easy to use and straightforward. You just have to simply clipped in on your car’s window and off you go with your business. No complicated assembling and disassembling. It saves you time and energy. In addition, it can also be taken down easily. No need to use complicated tools or call on other people to help you take it down. The materials are also lightweight. You can carry it around by stressing about how heavy the flags are. You can conveniently move these flags from one car to another. It will just take you a couple of minutes to do that. Since it’s easy to transport, no need to hire trucks, vans, or big cars to move it around.
Highly Customizable
These car flags can be personalized depending on the occasion or the type of business you’re promoting. Let’s say you are attending a gay pride march and want an eye-catching car flag to show support for the cause. You can add different design elements to the rainbow design of the flag. Another example is that if you have a new luxury car to showcase, you can decorate your showroom with car flags of the luxury car you’re promoting. Let’s take the cleaning company as another example. Let’s say that you are expanding the service to another location, you can communicate this through the car flags. You have the flexibility and freedom when it comes to design. But since the car is moving, there are certain factors that you have to consider when it comes to design.
- The font style must be readable even if the car is in transit already.
- The font size should be visible in a certain proximity to a moving vehicle.
- Colors should be visible from a distance.
- The design should be simple and easy to understand.
- Consider the size of the banner in consideration of the car. If the car flags are too small, they won’t be visible enough for your audience. Too big and you can get overwhelmed.
- Consider the material and design when the event is at night.
- Make sure to do due diligence and do quality checks of the output.
- Ask for feedback from people on whether the design is visible from a moving vehicle. Make adjustments as you feel the need to do so.
- Align your design with road rules and local guidelines.
- If you are promoting a brand, make sure that branding is consistent.
- Add necessary visual elements, do not over-clutter your design.
- If you are promoting a sponsor, make sure that you incorporate their high-quality logo into your design.
- Check the placement of the flags within the car to make sure that the design is visible.
Cost-friendly marketing tool
Car flags are easy on the pocket as compared to huge billboards, and promotions online, on radio, or on television streaming. You can try out a few flags as a starter and then assess their impact. You can order more flags from Everest Prints once you have fully evaluated its impact on your sales and brand. Regardless of whether you’re a big brand or just starting up, you can do more with your marketing budget if you invest in marketing tools that do not cost as much as other tools but provide a high impact. This advertisement tool is more economical and requires a low investment. Those who have a minimal budget to use can take advantage of using car flags to let people know that your brand exists.
With these advantages, we hope that by now you have a deeper appreciation and understanding of the importance of using car flags. The mobility and visibility that it offers can provide your brand with a high return on investments. It’s durable, easy to install and uninstall plus it doesn’t require a huge capital. With car flags, it allows your brand to move and reach a wider audience. It’s a dynamic form of marketing that could take your brand to new places and reach out to new types of customers. So what are you waiting for? Make sure to order car flags for your upcoming events!
