As a business owner or a marketer, there are plenty of options for your marketing campaign. These days, digital advertising is becoming even more popular. But traditional advertising, through advertising flags, remains to be one of the effective ways to reach and communicate with your audience. We have compiled a list of reasons why you should consider using advertising flags for your marketing needs.
Learn below the benefits of using advertising flags for your business and how they could help generate sales or attract more markets.
You can be unique
As research shows, the attention of humans is becoming less than what it used to be. According to some articles, humans have at least 8 seconds attention span while goldfish have 9 seconds. With this short period, marketers need to attract their audience’s attention right away. Otherwise, they could be checking out a competitor’s product or service. You can use these advertising flags to stand out from the crowd. Make your brand outshine the rest with your unique designs, and colors used. Differentiate yourself from what everyone else is doing. With such a unique design of the flags, it will be easier for the public to remember your brand. This is a great way of creating a positive impression and reinforcing brand familiarity.
Custom-made designs
Since the flags are versatile, it is easy to create custom-made designs that are unique to your brand. Thus it makes your business stand out from the rest. Think of going into a trade show, everyone is showing the same red color for the advertising flag, this makes it difficult for your audience to differentiate you from others. Now, think of using a different color that is related to your brand, use eye-catching fonts, add design elements unique to your brand, and change the shape of your flag. With all these elements combined, you can outshine the rest. Customization of designs could be in different forms.
- Shape
- Size
- Style
- Orientation
- Color
- Font and font size
- Design elements
These will help your audience in terms of brand identity and targeting the right audience. Remember, advertising flags are used to:
- Educate people
- Inform them about certain details
- Encourage action.
Cost-Effective Solution
One of the things why people are still attracted to using advertising flags is its affordability. Imagine you just opened your shop and although you want large foot traffic, you are on a budget. So why not use advertising flags from Everest Prints, apart from the ease of ordering from abroad, it offers value for your money. You don’t want your hard-earned money to go to waste so be frugal and strategic when it comes to your marketing cost. Other advantages it offers are:
- It’s highly flexible and durable.
- It’s easy to use.
- Can be used several times.
Think of how convenient it is to use these flags if you have a recurring event, you just have to store them properly and use them again. This saves you both time and money.
Ease of setting up plus portability
You don’t have to be an expert to install an advertising flag. It usually comes with an instruction manual which is easy to understand and straightforward. Apart from the ease of installing these flags, you can easily carry them anywhere. Most of the flags are lightweight thus carrying them around from one location to another is not an issue. If you need to relocate the flags, you can easily uninstall them and carry them with you to the next event.
Caters to both indoor and outdoor usage
What makes advertising flags appealing to marketers is their visibility in location usage. Whether the event is indoor or outdoor, it doesn’t matter. These advertising flags are designed to be used for both environments. In addition, they are durable enough to withstand whatever the temperature inside the building or the weather outside. Just make sure that they are placed in areas where they remain visible despite being installed from a distance. Also, consider the wind direction and the changing season. The more you take care of these flags, the longer they could last. The greater value you’ll get from your money spent.
Continuous brand recognition and recall
When people repeatedly see your brand logo, it’s easier for them to get familiar with your company, and your products. That’s the beauty of these advertising flags, install them in a strategic location and leave them there. Let people look at them day after day as they pass by and go on with their daily lives. If people can easily recognize your brand, it’s easier for them to relate to it and possibly take action. Imagine seeing a brand that promotes discounts in its advertising flags. Every day, you see these ads as you walk to your office. There is a higher chance that you’ll eventually check it out as compared to not seeing an advertising flag at all. You wouldn’t know in the first place that there is a promo being offered.
Reach wider audience
Advertising flags help business owners and marketers cast a wider net to catch a bigger audience. Think of the flag along the road, people in their vehicles passing by can read through it. Similarly, those who are walking along the road can also see the flag and be informed of what’s being advertised. Unlike a pamphlet being handed out to a particular individual. Only those who are given these pamphlets are advised about a particular event. In addition, advertising flags are also effective in targeting particular audiences. Let’s say you want to catch the attention of car enthusiasts, you simply install your advertising flags on car shows, car dealers, car community events, or car race tracks. You won’t have to spend much on doing digital advertising, you can start with those advertising flags. You can still capture the attention of a particular audience.
Adds vibrant and joyful elements to events
Have you seen a marathon without any advertising flags? How about a festival without any banners at all? Looks dull right? Now, think that you are inside a huge stadium with two football teams competing with each other. Each group of supporters from both sides is waving their flags. Even the venue is packed with advertising flags of sponsors. It looks lively and full of energy, right? These advertising flags are a great factor in adding that vibrancy to different occasions. Whether their purpose is to stir curiosity, drive a purchase, or encourage engagement, advertising flags are important elements for an occasion.
Durability and Weather Resistance
The materials used in these advertising flags have been tested to overcome extreme weather conditions. If you place the flag outside, it won’t matter whether it rains or the sun is up. These materials, mostly a combination of nylon and polyester, are resistant to fading and tearing. If you used paper for an advertising campaign and unfortunately, it rains during your event your marketing campaign will go to waste. The pamphlets or brochures won’t stand against torrential rain and could also fade easily when exposed to much heat. If the wind is strong, it could easily tear up too. Use advertising flags because despite whatever weather there is, you can continue with your campaign.
Allows multiple usages
Imagine using a marketing medium once and then throwing them away. This is not a good use of your marketing budget at the same time, you’re not being friendly to the environment. The great thing about advertising flags is that you can use them multiple times. With the multiple usage factor, we can reduce the need for single-use materials.
In today’s environmentally conscious world, businesses are actively seeking eco-friendly advertising options. Advertising flags provide a sustainable solution as they can be reused for multiple campaigns and events, reducing the need for single-use materials.
Since most people are becoming more environmentally conscious these days, they are also more likely to support companies that are practicing sustainable business models.
Ideal for Local and Small Businesses and Start-ups
Why compete with huge and established brands when you have a limited budget to spare? You can start capturing the attention of the local audience first without spending a lot on marketing. This was also echoed by Custom Graphics’s website. Use these advertising flags to convey our message, introduce your brand, promote your services, and offer some discounts. Let the local audience be familiar with your brand before burning your budget on extravagant campaigns. There is no harm in starting small and slowly expanding.
Encourages Purchases
With these advertising flags, you can encourage people to take action fast. Otherwise, they would be missing out on some items or discounts. The messaging on these flags should communicate that sense of urgency for fast action.
Easy Maintenance and Storage
Maintaining and storing these flags are not complicated. They are easy to clean. Use soap and water and you’re good. Store them in a room-temperature location. Make sure to schedule a time and day to check. This ensures that there are no molds or any damages and you can still reuse it for the next event. Some people would roll them up and place them in a plastic container and place them in their garage. Just make sure it’s not too cold or too hot.
One can’t deny the advantages that these advertising flags can offer us. They are easy on the pocket, durable, and can easily capture the attention of the audience. Why miss the chance of making a great impression when you can simply use these flags to stand out and shine? Let your audience get familiar with your brand and expand your business sales. Advertising flags are powerful and you should take advantage of the power that it provides.
