Barricade covers or barrier jackets are perfect marketing mediums for outdoor events. With eye-catching designs, you can surely capture the attention of your market. It is also perfect for brand awareness and strengthening brand loyalty. Different events such as musical festivals, marathons, community festivals, and other gatherings could take advantage of using barricades to make sure that the crowd is controlled. It does not only help in marketing the brand but also ensures the safety of having an organized event. To make sure that people will notice these barricades, visually appealing designs are needed. If you can transform boring and uninviting barricades into engaging and informative ones, then you can maximize their purpose.
Below are some of the reasons why it’s recommended to use barricade covers for your outdoor events.
Branding and Sponsorship
The barricade cover serves as an excellent marketing medium to highlight your brand. Use the space for your logo, brand theme, tagline, colors, and promotional messages. If you are a new player in the industry, introduce your brand to the public through this medium. If you are already an established brand, use this medium to engage with your loyal customers and attract new ones. If used correctly, barricade covers can become a powerful branding tool that marketers should optimize.
In addition, with the right messaging, it can also become a powerful tool to get the attention of sponsors. Let’s say that you are an upcoming athlete and you need sponsors to help you compete overseas, with the right design and messaging you can attract sponsors. Remember that the cover serves as a blank canvas which you can use to your advantage. Get the visual elements right coupled with the correct messaging, there is no reason why sponsors won’t notice it. Having this in place does not only help the event organizers but also sponsors looking for the right talent.
Serves as Safety Measure
In any event, the safety of the participants and the organizers is given the utmost priority. There are plenty of things that could happen during the event. Thus, safety measures must be put in place. With the barricades in place, it can serve as a crowd control tool. In addition, the informative design can guide the participants. For example, the barrier jacket could showcase the safety guidelines of the event, making sure that everyone is well-informed. It can also indicate the exit and entry point of the event to better facilitate the flow of participants. This is important in avoiding overcrowding and any stampede that may occur due to the influx of people.
Outdoor events are even more challenging as compared to indoor events. This is why safety precautions should be given importance to avoid any accidents. With the barrier jacket indicating the event’s policy, participants are made aware of what they can and can’t do. This helps ensure the smooth flow of events.
Adds Aesthetic Appeal to the Event
One of the things that can help you set the mood of the event is by having attention-grabbing designs aligned with the event’s theme. Use the barricade cover to imprint designs that will add aesthetic appeal to the overall ambiance. These barricades can serve as additional decorations or props for your event. It can even serve as an excellent backdrop for your photo opportunities. It won’t also serve as a crowd control tool but also an important piece of the event. In some instances, it may also serve as a conversation starter. For it to be an excellent talking piece, you have to come up with an out-of-the-box design. If the design is truly visually appealing, it will attract people’s attention and there is no reason why they won’t approach it.
In addition, it also encourages great interaction between participants. Having a common interest in the design, they will start sharing their opinions. An aesthetically pleasing event attracts more participants and gains more positive feedback. It also looks organized and professional.
Concealment of Unwanted Views
Another great thing about barricades is that they are excellent at hiding unwanted views or objects. If you’re having an outdoor event and there are areas you want to hide, you can use these barricades to do the job. This way you can make sure that the event will look neat, tidy, and organized. In addition, there are no unwanted views that can divert people’s attention. Your participants can solely focus on the event. In addition, these barricades help you have peace of mind because unwanted objects are kept hidden from people’s views.
Easy on the pocket
Marketers would want to have the most value for their marketing budget. With barricade covers, they can reach their target audience at the same time maximize the value of the budget. It is a cost-effective marketing tool that can deliver and communicate the message. Compare it to having large structures that need several manpower to set it up. Barricades are budget-friendly and need less human resources for setting up. In addition, it proves to have multiple uses. As mentioned above, it is not only useful in crowd control but also adds aesthetic appeal to the event.
Ease of setting up
When organizing an outdoor event, many moving parts need to be considered. Thus it is helpful to have these barricades in place because they are easy to assemble and disassemble. You won’t have to spend so much time with the setup. Additionally, the manpower resources are less as compared to having metal structures that need to be put together. If you need to move from one event to another, you can simply remove the barrier jacket, fold it neatly, and carry it to the next event together with the metal frame.
Customization on designs
Barricade cover designs are customizable depending on the event’s theme. It is perfect for having outdoor events where you want to reach as many people as possible. There are plenty of design software you can use to customize the designs. With an extraordinary design, right messaging, and correct color usage you can capture people’s attention. As an additional note make sure that you are consistent with the branding. This will help you retain those customers and gain more attention from sponsors or other possible partners. The overall theme of the design should align with the theme so that everything looks cohesive and well put together.
Durability in Usage
Since the event is outdoors, the material is subjected to outside elements such as UV rays, rain, snow, and wind. With the barricade cover being made from durable material, it can withstand different weather elements. The durability of the material also equates to having value for your marketing spent. You don’t have to spend another dime because the material is strong enough to last until the event is finished. Imagine if it was made with cheap materials. It could get easily torn once the wind blows.
Additionally, if the event is repetitive or ongoing, this means that you can still use the same material for the next event. The reusability feature is more eco-friendly as you don’t have to print new ones. It also makes it more budget-friendly at the same time.
These are just a few of the reasons why using a barricade cover is ideal for outdoor events. It makes a powerful impact when it comes to marketing and branding. At the same time, it also helps control the crowd and have an event that is organized and engaging. If you want to try using barricade covers for your upcoming event, do not hesitate to contact Everest Prints. We will walk you through all the information you need about this marketing medium.
