How To Use Tension Fabric Displays To Direct Traffic at Events

These days marketers are becoming even more creative in their quest to capture their audience. To maximize the potential of custom printing, you can try using tension fabric displays to direct your customer’s attention during an event. Tension Fabric Displays are lightweight and portable marketing mediums that could help introduce your brand. There are plenty of advantages to using tension fabric displays. In this article, you will learn some helpful tips on how to strategically use these marketing mediums to get your customer interested. 

There are plenty of uses for fabric displays such as product launches, or a backdrop for an occasion or during a photoshoot. You can even use it as background during a media launch or at a trade show. But, one of the key advantages of using such a medium is to provide direction during events. It is beneficial for people in navigating and directing traffic during occasions. 

Location is key 

When placing your display at the event place, make sure that it’s located in an area where the foot traffic is. There is no point in having a display when no one or only a few people can see it. For example, you can place it at the entrance or exit part, without blocking the people’s path. You can incorporate your brand’s design with the wordings ‘entrance and exit.’ This way, you are sure that your tension fabric display gets to be displayed where a huge number of people will be passing by. 

Remember, it must not be placed somewhere where it could block vehicles or people. This would cause annoyance and inconvenience for your target audience. In turn, they might have negative experiences towards your brand. This is something that you don’t want to happen, especially for start-ups. The purpose of having the display is to navigate your audience clearly toward their point of destination. 

Use Visually-appealing graphics.   

Human attention is getting shorter as time goes by. There are even write-ups that say that human beings have a shorter attention span as compared to goldfish. ‘Attention Economy’ poses a huge challenge for brands and marketers these days. The competition is getting intense with technology and innovation making its play. This is why using visually appealing graphics can be a huge help in engaging with your potential customers. 

Imagine yourself attending a farmer’s market event. On the left side, sellers are using vibrant colors and eye-catching graphics to market their products. On the other side, most sellers are using black and white colors and plain designs. Which side would you think you would be visiting first? The more interesting your design on those tension fabric displays, the higher the chances of people asking about your product or service. A strong visual impact sets the tone and triggers curiosity among passersby. Even non-interested audiences will become interested to see why people are flocking to the other side of the market and not to the other one. 

Leverage the free-standing tension fabric displays. 

These marketing tools are excellent in guiding traffic and navigating people to walk in a particular direction. You can see it commonly placed on corridors, stairs, and pathways and aimed to provide direction of where to go. When you are using free-standing tension fabric displays make sure that the messaging is clear and concise. People should easily be able to read the text and follow the direction stated. 

Tension Graphics For Restroom Navigation 

Have you ever attended a concert full of people? One of the toughest challenges that you have to overcome is the bathroom break. If it’s a standing crowd, think of how difficult it would be to squeeze yourself in between people to find your way to the bathroom. Good thing, there are tension fabric displays that tell the way towards the bathroom. It might take you a while before you can finally get there but the important thing is that you won’t be wasting your time and energy finding the way. There is a clear direction towards your path, you just need to find your way in between other concertgoers too. 

Tension Graphics for VIP Holders 

One of the perks of paying for premium passes is you don’t have to spend a lot of time falling in line as compared to those in general admission. The display can be used to instruct VIP holders on where to sit during the event. With clear messaging, they can easily find their way and enjoy their time at the VIP lounge. Have you ever wondered how they would feel if there are no clear instructions on where the VIP line is and the ones for general admission? These could cause chaos and would surely hurt your brand. 

Capitalize on using informational display

What’s great about using tension fabric displays is that it can be personalized. It means that you can integrate maps, and event schedules into your overall design. This makes it possible for the attendees to see your brand while they search for the information they need. It is like hitting two birds with one stone. You get to market your brand at the same time provide relevant information to your audience. This is an excellent customer experience. People benefitting from it are more likely to say good things about your brand and your product. Apart from maps, you can include other important announcements within your design. You can also include the things to bring inside the event venue and the things which are restricted. For concerts and shows, you can have the complete lineup of the show designed on your fabric display. 

Use Hanging Tension Fabric Banners

Yes, it is possible to hang your tension fabric display in strategic areas where it can easily be seen and provide information to your target market. This is beneficial especially if you have to direct a huge crowd or if the venue is too big with dividing compartments. It’s easier for people to find where they are supposed to go once they see the hanging display overhead. You can use design elements such as arrows and other directional graphics to guide them. Use the ceiling to hang the fabric but make sure that it is stable. One thing that you want to avoid happening is banners falling off the ceiling and hurting people. Secure the display tightly and make sure there is no obstruction. 

Use as Crowd Control Barrier during the event 

Another practical use of this display medium is to help control the crowd during an event. It is not only used to provide information through its graphic, it can also be used as a barrier to separate the crowd and organize the crowd. It helps ensure the safety and security of the attendees. It can be used to designate the lines, ease the congestion in some areas and avoid overcrowding. If you are part of the event organizers, you can use it to make adjustments in the traffic flow of people. 

Use for communication across different languages 

The language barrier is one of the challenges when it comes to events. Some people lose their direction because they are unable to understand which way to go. To prevent this from happening, you can make sure that your design in the fabric includes multilingual messaging. This ensures that directions are not only provided to English-speaking people.  

Make sure that you are consistent when it comes to branding. Use the same brand color, font, and theme across the tension fabric display that you will be using throughout the entire event. Consistency makes it easier for your audience to remember your brand, the product you’re selling, or the service you’re offering. 
When it comes to marketing, you don’t have to try everything all at once. You can start with one marketing tool such as display banners and see if it works. You can make adjustments along the way as you learn to navigate around marketing in events. Remember that you will never know if it will work or not unless you give it a try. So, if you haven’t tried using a tension fabric display in your marketing campaign, it’s time to try it out. It is flexible, easy to assemble and transport. You won’t also have a hard time caring for and maintaining its quality. It’s easy on the pocket and could be considered a practical investment. The next time you are about to set up for an event, make sure to use fabric displays from Everest Prints. Ordering abroad is straightforward and hassle-free even if it’s your first time doing it.