Marketing, defined by the Economic Times, is the promotion, advertising, and selling of products and services to consumers. Marketing does not have to be complicated. Effective marketing strategy can involve the use of simple yet effective advertising flags. These days, advertising flags are still used by marketers because they believe in their effectiveness, power, and impact on the target audience. When used correctly, these flags can drive sales and boost product awareness. A seasoned marketer already understands the power of advertising flags. If you are just starting in the industry, it is beneficial to understand how these flags could help boost the business and strengthen your brand’s reach. Below are just some of the key points on how advertising flags play an integral role in the promotion of business.
Cost Effective Yet Impactful Advertising
The amount of marketing budget you have to spend doing social media advertising, Google advertising, influencer marketing, and other forms of digital marketing is higher than spending it on advertising flags. For start-ups, using advertising flags at first to get the word out is much more practical and cost-effective as compared to having digital advertising. Since the budget is tight, you can still get people’s attention by using impactful designs on advertising flags.
Even if you have a huge marketing budget to work on, allocating funds to flags is still strategic. This means that you are leveraging the power of these flags that can attract people’s attention. What’s even better is that you still have more funds left to spare for other marketing mediums. Remember that effectiveness does not always equate to being expensive. You just need to have the right messaging and the right design to stir people’s curiosity and engage with your brand.
Flexibility in Location
Since digital advertising relies largely on the power of the internet, it does not have the same flexibility that traditional advertising flags have. For example, advertising flags can be placed for both indoor and outdoor events. They can also be used for various occasions. Whether it is for a trade show, a sports event, a festival, seminars, graduation, school events, and many more, it is flexible in terms of usage. In addition, given the durability of its materials, it is designed to withstand changing weather conditions. This is why it can still be used for outdoor events.
When you are using advertising flags outside, you just have to make sure that it has the necessary support. Otherwise, it could easily be knocked down by strong wind or people passing by. There are several kinds of bases that you can use to add support to these advertising flags. Some of these are the following:
- Spike
- Cross bases
- Wall mount
- Car base
- Screw base
- Flat base
- Water tank
Each of these bases has its characteristics and features. You can try it out first and see how it performs outside. If the base doesn’t hold up, make the necessary changes to make sure that your advertising flag does not stumble down.
Flags that are displayed in strategic locations are effective in getting new clients and reminding the old ones of the reasons why they should remain loyal to the brand.
Strengthens Brand Awareness
Advertising flags are effective in letting people know about your brand. Let’s say that you just moved into a new neighborhood. You don’t have much knowledge about your surroundings yet. As you walked to your new office, you came across a series of advertising flags promoting a newly opened grocery store, 10 meters away from your new place. Thanks to these flags that are displayed, you now know that there is a nearby grocery store you can visit. You get to be familiar with the brand and also able to absorb the information displayed on these flags.
In a write-up entitled, How do Advertising Flags Play an Important Role in the Promotion of Business, it states that 50% of customers become aware of a company through the displayed flags and signs. Advertising flags are powerful branding materials. People become aware that a certain business or company exists through these flags.
Longer Advertising Period
You may have your personal social media accounts such as Facebook, Twitter, and Instagram. Have you noticed how fast your timeline changes? One second you are seeing a brand of shoes and the next second it’s another product. When it comes to digital, things happen so fast and people are just scrolling mindlessly most of the time. Unlike in advertising flags, you can see it constantly on the place where it was put. Let’s say these advertising flags are hanging in a street where you often take to get your coffee and bread. Every time you are going to get your coffee, you will see these flags again. It’s not the same with digital advertising wherein you can see it on your timeline for seconds or probably just within the day.
Advertising flags allow people to get to know the brand better for a longer time. The longer people are exposed to the advertisement, the faster they get familiar with it. The next time you get your coffee, you don’t even have to look at the flags. You already know what these flags are, what the products are being sold, or the services offered. This kind of advertising makes it more memorable to the target audience. In addition, it’s easier for the brand to connect with its customers.
Ease in Installation and Maintenance
Another positive thing about advertising flags as a marketing medium is that they can easily be installed. You don’t need to spend a day or a lot of manpower to put them up. The ease of installation allows you to save the funds that you’re supposed to pay for manpower resources. Additionally, since they are easy to install, they can also be uninstalled without any issues. The ease of installation and installment makes it ideal for several recurring events. If you need to be moving these flags to another location, you won’t have to spend a lot of effort. In turn, this also saves you time.
Another great thing about using advertising flags is that the care and maintenance are straightforward. No complicated steps need to be followed, causing you a headache. With the proper care and maintenance, you can save money from reprint and you can use these flags for several upcoming events. It offers great convenience for business owners who are acting as a one-man team. If you are running the business and at the same time taking care of the marketing side, you need simple marketing tools such as flags. It will save you time, energy, and money.
Ease of Transportation
The ease of assembling and dismantling these advertising flags makes them easy to transport too. You don’t have to hire huge trucks just to make them from one place to another. Since most manufacturers also provide a carry bag with these flags, it makes transportation hassle-free. This also means that you can make the most out of your given time in marketing an event using these flags. The power lies in making time for your friend and having to display these flags as long as it’s allowed.
Freedom in Customization
Another great feature that makes advertising flags a powerful marketing medium is they can be customized in terms of size and design. You are given the freedom to choose whatever design or message you want to convey to your audience. With a visually striking design that catches attention, you can attract the right customers. The space of the flag is your canvas wherein you can put the brand elements that you want to use, images that are of high quality, and colors that are aligned to your brand. Because of the freedom to customize the designs, you can come up with unique ideas that will make your brand stand out from the rest of the crowd.
In addition, you can also customize the size of these flags depending on where you will be using them. Just reach out to the manufacturer early on to make sure that they can come up with your requirements on the set deadline.
These are just some of the powers that advertising flags hold. Do not forget to take advantage of these benefits to make your brand presence stronger. The competition is big, that’s why you need to be creative and make use of marketing materials that are not expensive yet still powerful. Make sure to use advertising flags on your events to come.
