Custom Table covers are an integral part of branding in any event. Look at it from a marketing standpoint and not just on its usage. Cohesive branding moves your brand in the right direction. There are plenty of benefits that emphasize the importance of branded and customized custom tables. In this article, you will learn the importance of having personalized custom covers when attending any event. The next event that you’ll attend you’ll have a different perspective and appreciation why people use this advertising mediums.
Positive First Impression
Branded custom table covers give you a professional look that catches people’s attention. Imagine walking into a festival. The place is populated with tents from different suppliers and vendors. You walk into one of the booths and inside you notice a table without any cover. The flyers are all messed up and the table and there’s a huge black smudge across it. You’re thinking about whether or not you should be picking up the flyer to see what it is about.
On the other side, you walk into another booth. Inside is a table with a personalized custom cover. The flyers looked organized. No smudge or anything across the table. The cover is printed with their logo and tagline. You didn’t think twice. Instantly you picked up the flyers, read about it and now you became more interested in the brand. With this scenario, it is important to always have a clean and branded custom cover. This helps you attract more customers, make them interested, and engage with your brand.
A professional-looking cover gives people a positive first impression of your brand. Remember that first impressions cannot last long unless they interact with your brand again and have a different experience the next time around. Another thing with first impressions is that when people have a good experience with your brand, there’s a higher chance that they will share this experience with their friends and families.
Branding beyond banners
If you are a brand owner, it is important to remember that branding does not only happen with banners. The marketing campaign should be cohesive and consistent. You don’t come up with a design for your buntings then another design for your tent, flags, or custom cover. There should be consistency in the design so that people will find it easy to remember your brand. Custom covers are important because they take up a huge space in your activity area. You have to take advantage of this size and branding opportunity.
Better Product Staging
With the use of custom table covers, you can better present your products or services. These marketing materials are perfect for promotional events and product launches. Let’s say that you have a new lipstick product that you want to market. The branded custom cover can have information on your new product such as price, colors available, and other info. You can then line up the actual product itself on top of the table. This is a cohesive form of marketing and you’re using different mediums to communicate with your market.
Mood Setting
Custom table covers will help you set the mood of the occasion whatever it is. Let’s say that you are using the branded table covers for a wedding. You can have your designer come up with visuals that would make people fall in love. Set the mood for a romantic ambiance with these covers. Another example could be a birthday party. If your kid loves Disney princesses, you can come up with a collage of these princesses printed on these covers. The same goes with having your favorite superheroes printed across those table covers. Kids will love it! What’s great about using a cover is that it’s easy to install and helps you create unforgettable memories too. It doesn’t matter what kind of celebration you are having, with the right design the possibilities are endless.
Versatility and usability
Custom cover enhances your branding given its versatility and usability. Once you’re done using it as a table cover, you can hang it up and use it as a backdrop. This is one advantage of having branded marketing material, no matter how you want to use it, it does not matter since it’s branded, people will still see your logo and the message you want to convey. In addition, it can be used for almost all kinds of occasions. It combines the aesthetic appeal and also the practicality of such marketing tools. It can be used during a family gathering, a formal event, or a training session. In addition, these covers are ideal when you have something to display inside your store. Use them for corners where the audience can either test the product or just see them up close. This provides a stronger brand experience and an excellent opportunity to convert sales.
Cohesive look and feel
Since table covers can be customized, you can have a unified design to enhance your event’s look and feel. With a cohesive look and feel, people are more immersed in the event. This also means that they could have a better reception with your brand. The cohesiveness in the overall visual makes it easy for them to recognize your brand. This avoids any form of confusion.
When using a table cover, below are some of the things that you need to consider.
Material selection
For the cover to last long and you get value for your money, make sure that you choose a durable material. The covers are usually made out of strong polyester and stretchable fabrics making them strong. This also means that you can use it regardless if it’s an indoor or outdoor event. There are plenty of manufacturers online that offer printing of branded covers. Make sure to work with the credible ones. Check their websites for information if they are doing durability testing. Read feedback from customers and find out how long they have been using their covers. Remember that these table covers are not only to aid your marketing campaign, it also help protect your table from any kind of spillage.
Printing tech
With modern technology, there are plenty of printing techniques incorporated into printing banners, flags, and table covers. Depending on your requirements, budget, and deadline. Make sure to review the final art before giving the green light for printing.
Shape and size
Custom table covers can be customized in size and shape depending on what you want. Make sure to align your requirements with the manufacturer. Some only work with regular sizes and shapes. If you order from Everest Prints, you can choose whether you want the style to be fitted, stretched, or unfitted. The standard sizes available are 4,6 and 8 feet but if you want something customized, you can coordinate with our customer representative.
Color matching
Color matching is also important. Make sure that you test the color first before printing. There may be instances when what is on the digital file is different once it’s printed already.
The next time you are about to use custom cover, think of them not only as protection. Consider this table cover as an extension of your brand. Think of it as a means for you to communicate with your market. Use these personalized table covers to set the mood and enhance the atmosphere. The tables in your venue and its branded covers are visual aids that should accentuate the whole event space. Check out our website for some samples of the custom covers that we’ve already printed.
