When it comes to versatility and portability, Pop-Up display are gaining popularity. For business owners, you can use these as marketing tools to showcase your products and services. The more eye-catching your design is the greater impact towards your audience.
What are Pop-Up Displays?
These are made of light-weight aluminum frame and a fabric made out of 260g of polyester graphic. If you order from Everest Prints, you can personalize the design to whatever you want. The design will be printed on just one side of the fabric using digital printing or dye sublimation. The standard size for the pop ups are 7.5 x 10ft, 7.5×7.5ft.
The great thing about pop up displays is they are suitable for outdoor events. Thanks to its waterproof and UV-resistant features.
What makes it attractive to users?
There are a number of reasons why marketers choose Pop-up display as part of their campaigns. Below are just some of the reasons why using it is such an advantage.
- Easy to assemble and disassemble. You won’t have any problem even if it’s your first time using it. It takes about 2 minutes to assemble it and dissemble it.
- Easy to carry. The portability feature makes it easy for you to carry it around. If you will be moving from one event to another, just put it in your carry bag and bring it to the next event. If you are bringing both the frame and graphic, the total gross weight is just 12 kg (7.5x10ft size pop-up). The carry bag usually comes with the frame and the fabric adding convenience for its buyers .
- Flexibility in use. You can use this on any event, especially outdoor ones. You can put the pop ups on sport fields, your storefront, product launch, conferences, promotions or during events and tradeshows.
- Personalize your heart’s desire. Create impactful, eye-catching content depending on your campaign’s goal and vision. Include design elements that will represent what your brand is about. Use color that will add life to your over aesthetic appeal. People love how easy it is to customize the product and use it as a great backdrop during events.
- Value for money. If you are a marketer, one thing that you want to prioritize in your campaign is getting the most out of your budget. Because pop-up displays from Everest Prints are made out of lightweight yet durable materials, it can last for years. You can re-use the materials on several other events with the same marketing theme. This is a great way of getting value for your budget.
- Versatility in use. You don’t have to worry if you need to move your event outdoors. This marketing tool is ideal for any outdoor event. You may see it being placed on sports stadiums, beaches, park grounds and golf courses. It is excellent in providing directions or communicating updates and announcements.
- Highly – visible. With such eye-catching design and color, there is no reason why people will miss it. Personalize the graphic using your brand’s logo, tagline and other brand messages to capture your audience. Place it in crowded areas, just make sure it does not obstruct the walkway. It is ideal in places with high-foot traffic.
Where to use the Pop-Up Display?
There are plenty of events where you can place your Pop-Up Display to make your audience interested. Below are some of them.
- Storefront display for product announcement. If you have any upcoming promotions or discounts offering, you can place it right outside your store. These are great in announcing your event at the same time creates excitement to your customers.
- Sport events. There are a lot of sports events where they use pop up displays as their backdrop. People can line up and have their photos taken as a memento of the game.
- Directional signages. You can include maps and arrows into your design to make it easier for people to find a particular location during an event. It does not only ensure the smooth movement of traffic but also enhances your branding.
- Event announcement. You can use pop-up displays to announce important updates about your events. In the design, you can include the list of performers or the athletes included or the names of the sponsors. You can tell people where the entrance and exit is located.
- Tradeshows and events. Catch the attention of the passerby using captivating designs in your pop-up displays. This will also help with the word-of-mouth once you get people lining up in your booth.
- Promotional announcement. Since the design can be personalized, you can incorporate whatever design you want to make your promotions more interesting. For example, you have a new product to introduce. In order to get your customers updated and interested, have a couple of these pop up displays placed on strategic areas. This will help you get people visiting your store.
Some pop-up lights could get blown away by the wind depending on the location and weather. To prevent this from happening, you can use some ground nails or weights to keep it grounded and stable.
How to take care of Pop-Up Display
If you want to last you for many more years to come, make sure to properly take care of it. You’ll also get the most out of your money if that’s the case. Below are some tips to help you in terms of maintenance and care.
- Do not use bleach and other strong household chemicals to clean it. This will cause fading in the fabric and may also damage it. You can use mild soap and warm water to clean the fabric and remove the dirt. You can also use some wet cloth to gently wipe off the dirt from the frame.
- Make sure to air dry it. Do not fold the fabric without making sure that it is completely dried out. Storing it wet could attract molds and other pests. Ensure that the frame is also dry so it won’t be damaged by moisture.
- Do not iron. No need to use iron to remove the wrinkles. You just have to fold it properly. Ironing the fabric can damage the designs.
- Fold it with care. Some people find it challenging to fold it back and put it into the carrybag. Check the instructional manual for guidance. Fold it with care to avoid any damage.
- Check for damages. Take time to scrutinize your pop-up display for any holes, tears or other damages. Fix it right away if it is just a small problem. If the tear is too significant, bring it to a professional to have it fixed. Do not store it without fixing it first. You’ll just be surprised that the next time you need to use it, there are plenty of holes you need to deal with first. If you are pressed for time for an event, this could be a hassle in the future.
There are pop-up displays which could last for at least 2-3 years if they are properly stored and regularly maintained. It could last longer than three years if it’s mainly used for indoor events. It is not enough to just store them someplace in your house. You also have to schedule a date to check it up. Checking it prevents molds from accumulating into your display.
Pop-up display are truly remarkable and effective outdoor marketing solutions. It is portable, durable and can easily be set-up and dismantled. Its customization features are ideal in incorporating interesting designs. It’s ideal for any type of event whether indoor or outdoor. So make the right choice and start using pop-ups displays on your events. Increase your brand’s visibility and start getting more customers!
