Many of us are hopeful as the new year comes. You can start the New Year strong with fresh marketing strategies using custom graphics. This is a chance for business owners to plan for the coming New Year! With innovative approaches to incorporate this start of the year, you can leverage ahead of the game.
I have lined up some of the things that you can do to outshine the competition. Remember that as the new year comes, you may have new competitors entering the industry. It pays to have a unique selling point and a differentiator. Below are helpful tips you can consider when creating custom graphics this coming 2025.
Come Up with Fresh Digital Assets
In preparation for the coming year, it is best to come up with fresh digital elements that your graphic artists can use. Check out your photo and video library and remove the ones that are already obsolete. Schedule a photoshoot session with new products. Have your graphic artist come up with new digital elements that you can replace on your brand kit. You don’t necessarily have to replace all the elements or brand colors. You may add or remove images accordingly. In addition, you can also hire some professional models for your product endorsement. The more professional it may seem, the better way to attract customers. Once you have new sets of photos and videos for 2025, make sure that they are organized properly for efficiency.
Research for 2025 Trends
Make sure to stay ahead of the game by being aware of the latest trends when it comes to designing. This will help your brand remain relevant for the coming year. Use relevant resources for your brand. According to Vistaprint, some of the trends for 2025 that you can use for your custom graphic banners are bright and mixed-match colors, analog, retro-tech design approaches, and childlike textures. In a separate article published by Social Media Design, graphic designers could also experiment with using AI in their designs. In addition, contemporary nouveau and structured textbooks are also recommended. The report posted by Graphic Mama, mentions the use of conceptual and abstract designs, storytelling animation, and new naturalism. Depending on your brand’s personality, you can try out some of these trends to keep your brand fresh and relevant.
Custom Graphics Storytelling That Resonates
What does this mean? This means that for 2025, your key visuals should be able to tell the story of your brand. It is not enough to put images and text together. It should be able to communicate a particular message. It should encourage viewers to take the action they want. This also means that you have an able graphic designer who can communicate your brand’s messaging. Invest in the proper training for their professional development. The custom graphics should connect well with the consumer’s needs and desires. Make sure that storytelling and customer experience are prioritized.
Prepare Templates For Convenience
It would save you a lot of time if your design team could come up with customizable graphic templates for every occasion. This will be a life changer, especially during rush or tight deadlines. With ready-made templates available, you can easily make changes and have them printed right away.
Invest in Graphic Design Software
If you haven’t been using any design tools, you better start this 2025. This will provide you with more options when it comes to templates, design elements, and other graphic features. In addition, it saves more time and energy on the part of your graphics team. As a starter, try out the free version. Once you get a hold of the features of the free version and you love it, then try paying for a premium. The upgraded version offers more features and could make your design even more engaging. Some of the websites/software you might want to consider are:
- Canva
- Sketch
- CorelDraw
- GIMP
- Adobe Photoshop
- Adobe Illustrator
- Affinity Designer
- Inkscape
In an article posted by MaxoBiz, the following are some of the graphic design software that you can consider testing out.
- Adobe Creative Cloud
- Figma
- Procreate
- Gravit Designer
- Vector
Get the right Graphic Designer Tools.
As they say, you can’t build a stable house without the right tools. The same goes for designing custom graphic banners. You won’t be able to come up with eye-catching designs without using the right design tools. There are plenty of choices in the market for 2025. Some of the recommended ones based on an article published by Acom Distributors are the following:
- Wacom Cintiq Pro 27 – This is the latest product of Wacom that’s suited for professional graphic designers. The tool comes with a 27-inch and 4-K display. The color display is the right blend whether it’s for digital posting or printout.
- Huion Kamvas Pro 24 – Are you the type of designer who works better with a large display? If so, this is the perfect tool for you. Most reviews on this product also noted that it’s best for those wanting great value without breaking the bank. It’s compatible as well with most design software in the market.
- Apple iPad Pro – Precision and power rolled into one cool device. The high resolution coupled with ultra-sensitive drawing also makes it attractive for most designers.
In an article published by Tech Radar Pro, if you’re looking for a laptop designed for graphic design, you might want to consider the following:
- Apple Macbook Pro 16 inch – You can effortlessly design customized banners with ease. This tool comes with a powerful chip that handles 4K and 8K videos.
- Lenovo Thinkpad X1 2-in-1 Gen 9 – This is another powerful tool that comes with a responsive keyboard and excellent display monitor. This is best for professional graphic designers.
- Dell XPS 14 – When it comes to visual and color clarity, this is one of the top choices. Aesthetic and power combined, it offers great value for your budget.
- Asus ROG Zephyrus G14 – This graphic design tool is an all-around tool for general graphic design requirements. It is also portable which makes it convenient to carry around in between location changes.
There are several more tools you can choose from such as the Apple MacBook Air 13-inch, or the Apple Macbook M2. It depends on your requirements and the budget that you’re willing to spend on it. Make sure to read several reviews first before making any purchase. You can also ask around to make sure that your purchase is worth it.
Additional Tips for a Strong 2025
- Be mindful of your resources. The new year may mean new expenses on your part. Make sure that you are conscious of where your marketing spending is going. It’s just the start of the year and you’ll want a strong and steady start.
- Make time to research the right tools and software to use.
- Always measure the effectiveness of your marketing strategy be it a banner, table covers, or customized tents.
This coming 2025 is a fresh start. It gives you a chance to showcase your brand even more. Make use of custom graphic displays to create compelling stories that will make your customers purchase a product or service. Start the year strong by incorporating some of the tips listed above. Do not get left behind in terms of innovation. Start creating impactful designs before the new year kicks in!
