Choosing the right material for your advertising is critical in achieving a successful marketing campaign. If you fail to choose the right material this could lead to additional cost, stress, and rework. Imagine all your efforts going down the drain. In this blog, we’ll walk you through the importance of using mesh banners for your outdoor advertising.
What are Mesh Banners?
Mesh banners are made up of durable mesh polyester and mesh vinyl which are perforated materials ideal for outdoor conditions. If you are ordering your material from Everest Prints, these graphics will be printed on one side. You can choose whether to have grommets, hemming, pole pockets, and stitching for your finishing options. The great thing about using mesh banners is that you can also customize the designs and the size.
Significant Uses of Mesh Banners
There are plenty of advantages to using mesh banners for outdoor events. It is also useful for sporting events and construction sites. The following are the reasons why mesh banners can help your brand take off and get more traction and customers.
Visibility of Design
Despite its perforated material, the design of the mesh banner is still visible. In addition, you can customize the design depending on your campaign’s key performance indicators. You can choose the color of your design to make it more visible through distance.
Durable Material
One thing that business owners do not want is to have additional expenses due to low-quality materials. Imagine having to pay for a banner that you just installed a day ago. The next day you learned that the banner got damaged due to strong rainfall or sudden gush of strong wind. You could either have it replaced with a new one or take it down and have it fixed. Either way, you are still going to spend an additional marketing budget. The upside of using mesh banners is that it’s made up of highly durable perforated materials. These small holes in the design make it easier for the wind to come through it. You don’t have to be stressed when there are sudden changes in wind conditions because you know that the material is made for that.
Ease in installment
Mesh banners are lightweight and it’s easy to install and dismantle. You can easily move it from one place to another without any hassles. In the event that you need to rush to take it down, you can do so with ease. In addition, you won’t need a lot of manpower or a handful of vehicles to have it installed. If you are going to install just one banner, you can do it by yourself. Since it’s made out of lightweight material, it won’t be difficult on your part to put it up. If you are going to install it in a high place, you just need a ladder to do it. Mesh banners are so easy to deploy that you won’t have to be spending a lot of time and effort. You can focus your energy on other aspects of operating the business.
Customization options
In this day and age, if you want to stand out from the crowd you have to be unique. One of the key features of using mesh banners is that you have the freedom when it comes to design and sizing. Let your artistic skills captivate the interest of the audience. Since you can customize the design, you can align the visual elements depending on your market analysis.
Pocket-Friendly Medium
Another key feature of mesh banners is that it’s an advertising medium at a low cost. If you order in bulk, you can save more. Plus it reduces the time you have to wait for delivery. Since this type of advertising tool is budget-friendly, you can spend the rest of your funds on other expenses.
UV Damage Resistant
Don’t worry about the material fading due to UV rays. Mesh banners are great for outdoor advertising thus the color will stay even if it’s placed under sunlight. But of course, over time and long usage, it will eventually start to lose its color. But unlike other printing where it would only last a week or so, quality mesh banners’ colors can last for many months up to years of usage.
Rain and Wind Safe
Most marketers and entrepreneurs worry a lot about the changing weather. Factors such as rain, snow, hail, and wind could affect your mesh banners. But since it’s made out of robust materials, you don’t have to worry about placing it outdoors. The mesh banners are designed to overcome the challenges of changing seasons or changes in weather conditions.
Advertisements for restricted areas
There are areas where people are not allowed to enter or use. You can use these mesh banners to warn people about it. As they can be customized in terms of size, huge mesh banners could easily be seen by people from a distance. In this regard, mesh banners are great for public announcements and warnings.
Excellent Sporting Event Tool
If you are coordinating a marathon, a car race, and other sports events do not forget to use mesh banners. These are excellent platforms to place all your event sponsors and hang them on a fence where everyone can see them. If they are placed at an eye level, it can easily capture the attention of the walking public. You can also hang them on an elevated place with high foot traffic. As mesh banners are flexible, they can be placed anywhere within the event location. If you are organizing a running event, you can place the mesh banners at different points within your race track. They are excellent not only in having sponsors written on it. Mesh banners can also be used to provide directions during the race.
Tops to Maximize the Mesh Banners
Below are some of the tips on how you can maximize the usage of mesh banners for your events.
Choose the right size and design for your event
If you are using the banner at a large concert ground, make sure that your size is big enough for people to see it. If it’s too small you won’t be able to capture your audience. If it’s too big then you can capture your audience but they could also get overwhelmed with its size and be annoyed.
In addition, be mindful of your design. The color should be bright enough for people to see it from a distance. The choice of font and font size are also to be considered especially if the mesh has small holes in it. The design of your brand should echo the personality of your brand. Be consistent with your branding.
Choose your location wisely
Be strategic when it comes to your placement. It matters that the location is populated and generates high foot traffic. Otherwise, it is useless to place the banner if you can only capture a small audience. Also, make sure that the banner is securely placed. Check if the ropes are fastened tightly and there are no loose ends.
Gather Data and Analyze your outdoor marketing campaigns
Make sure that you are tracking your marketing efforts and analyzing all the data that you’re able to gather. This will help you make adjustments to your next marketing campaigns. The data will also be helpful in generating the right messaging for your targeted audience. Data gathering and analysis are important to measure whether your efforts are paying off and that you’re not wasting any of your resources. Remember that in running a business, every penny counts, and all the energy you spend should be worthwhile. Do not just rely on hunches but rather look at what the numbers are telling you.
Mesh banners are the ideal medium to get your market’s attention without having to spend a lot of marketing budget. They are not only light in terms of weight, but they are also budget-friendly. This is helpful for those who are planning to get the word out but only have a small budget to spare. Mesh banners can be powerful advertising mediums if used correctly. It could help boost awareness and generate sales. If you are looking for an affordable and robust means to make a lasting positive impression on your target audience.
