Have you ever wondered why some signages just seem to capture your attention instantly while others do not? Imagine walking into a crowded mall, you are preoccupied with things you need to buy over there. Yet, you still manage to look at the flaglets above you. Capturing attention these days is both a challenging and rewarding quest.
There are plenty of advertising materials you can use to engage with customers. Included in it are tension fabric displays. If you want to create an impact and generate positive attention, invest in this kind of marketing material. Tension fabric displays are like blank canvas which you can design depending on your preference.
Below are some of the things you can do to highlight the visual content of your display.
Always Use High Resolutions Images
Would you appreciate a blurry photo? How about a pixelated one? Of course not. Chances are, your attention will quickly shift to something else. You don’t want to exert too much effort trying to decipher something you can’t see, right? This is why using clear images is important. It should be sharp and in high resolution to instantly capture people’s attention. Using high-resolution images applies to both traditional and digital forms of advertising. Nothing beats a crystal-clear photo.
Use Vibrant colors
When we say vibrant colors, it doesn’t mean that you have to use neon and bright colors to capture attention. You just have to use the right color combination by the color wheel scheme. Remember that each color evokes certain emotions and encourages particular actions. You can use this color wheel in Canva as a reference for your online designs. If you want to learn more about color theory which can be applied to both printed and digital assets, you can read this write-up from Masterclass.
Let’s say you will have a discount for your product, you can use the red color as it triggers the sense of urgency. If you want people to stay calm or feel more relaxed, you can use the green color. If you want people to focus more and concentrate better, the blue color is recommended. Orange color is more associated with fast food restaurants. Yellow is for making people feel happy.
Each color you use should complement each other and help evoke emotions. Color selection is an important part of the creative process. It should resonate with your brand identity and brand messaging. All the elements should come together in communicating your brand story.
Add some geometric shapes and interesting patterns
Do not hesitate to add some geometric shapes and patterns to your design. This is a graphic element that brand owners hesitate to incorporate into their designs. But unlike the misconception, geometric shapes and patterns will make the overall look of your tension fabric display more unique. In addition, this will add a more modern look and sophistication to your design. If you want your design to become more interesting add patterns and shapes. This will help create a sense of rhythm and movement in your fabric display.
An interesting design could also be a great topic to start a conversation. If your prospective clients are attracted to the design of your tension fabric display, they will come closer and initiate a conversation. This will be an excellent opportunity for you to introduce your brand to them.
Leverage Negative Space for Impact
Depending on your brand goal and brand identity, you can opt for a minimalist look for your design. This means that you have to be economical in using the space of the tension fabric display. You don’t have to be using every bit of blank space to place a design element. Rather, you become intentional in which space to use and what graphic element to place there.
Some brand owners opt to have a minimalist look for their design to capture elegance and sophistication. This is also one way of being unique from the rest of the competitors out there.
Less can often be more when it comes to tension fabric displays. Embrace minimalist design with a strong impact. If you opt for the minimalist look, this means that the image and the text used are carefully selected. It should communicate your brand’s message concisely, leaving a memorable impression.
Add 3D Elements for Depth
A few years back, designs were flat. Unlike today, thanks to technology, we have designs that look more immersive than ever. Add a touch of depth and dynamism to your tension fabric display by incorporating 3D elements. With 3D design elements, you can create raised graphics or elements that extend beyond the fabric surface. This is one way of captivating viewers and encouraging them to engage with your display. Kids and adults will surely be captivated by these kinds of designs.
Create a Storytelling Visual Sequence
Think of it as a comic magazine where each fabric has its own story to tell. The storytelling design is one way of making things interesting. Let’s say you are a fan of Spiderman and you have product displays of Spiderman merchandise. You can then design your tension fabric display based on Spiderman’s journey from being an ordinary human to being a superhero.
This kind of visual sequence that tells a story will not only attract the fans but also the curious ones. It will help convert non-buying customers into buying ones. Divide your display into sections, each representing a different aspect of your brand or message. This sequential storytelling guides the viewer through your narrative, ensuring they understand the full scope of what you’re communicating.
Stand out and add some lighting
You can further highlight the design of your tension fabric display by adding some lights to it. You can use LED for the uniqueness of your display. Going back to your Spiderman display, you can further illuminate this superhero by adding lights around it.
Illuminate key graphics or elements to make them stand out, create depth, and add a touch of drama. Lighting not only enhances visibility but also sets the mood for your brand.
Make it interactive
The advancement of technology allows us to have displays that are interactive, immersive, and engaging. Since a lot of people are using mobile phones, why not use this as a medium to interact with your customers? Simply add a QR code to your design and redirect them to another online page. This is one way of merging both traditional and online forms of advertising. Yes, this is possible. You don’t have to stick with just one medium only. Remember that the more you think outside of the box, the more you become unique. A unique display stands out from the competition.
Highlight your product
If you’re showcasing products, consider displaying them in action within your tension fabric display. Whether through images or 3D elements, showing how your products are used or their benefits in real life can create a relatable and memorable connection with your audience.
Experiment with your fonts
Your choice of font is important in communicating your message to your audience. Make sure that you play around with different kinds of fonts and see which one is the best for your theme. Experiment with different fonts, sizes, and styles to emphasize key messages or evoke a specific mood. Remember that each font has its kind of characteristics, particular fonts create a sense of urgency or importance to your display. While some typography seems to evoke a more relaxed and calm message.
Adapt User-Generated Content
Integrate user-generated content into your tension fabric display. Include images or testimonials from satisfied customers to add authenticity and relatability to your brand message. This approach fosters a sense of community and trust.
Stay updated with the latest trends
Make sure that you are kept up-to-date with the latest news in terms of designs in fabric displays. Every day, there is an emerging technology that you can leverage. Take time to research and learn how to better enhance your design.
Staying up-to-date shows that your brand is dynamic and in tune with the times.
The meaning behind the design
You can create good connections with your audience if you tickle their curiosity. Make them interested in what’s the meaning behind each design. Leave some clues on your fabric tension display and allow them to ask questions.
Add user experience if possible
The more engaging the design and concept, the better. Do you think your customers can scan it on their mobile phones and have an immersive experience? This kind of unique, user experience can help you get the word out. Additionally, your audience will have exciting memories they can keep.
Make sure to have a design focal point
The focal point is where you want your audience to focus their attention. This is why it’s important to keep things simple so you can easily navigate your audience’s attention. The focal point of your design could be a central image, bold text as a headline, or a unique visual element. The focal point anchors the viewer’s gaze and ensures they absorb the core of your message.
Designs and concepts are important in making sure that your tension fabric display stands out. Invest in knowing the color theory and incorporate this into your design. Do not be afraid to merge both traditional and digital technology to create such a powerful design.
