To stand out from the rest is a feat that’s not easy to do. It takes a lot of planning and strategizing in your marketing efforts. If you plan to use a custom canopy tent to outshine the competition, we have compiled some visual ideas you can explore. Custom canopy tents are an excellent tool for marketing. It can be used for both indoor and outdoor events. But since there are a lot of brands using canopy tents for their events, it pays to invest in having visually aesthetic designs to capture your audience.
Use Bold Colors
One thing that you should remember when creating designs is that color choice is an important factor. It is one of the elements which readily captures someone’s attention. According to Nielsen Norman Group, color is integral as it helps set the brand tone and can influence the overall image of the brand. In addition, color also is an element that can affect emotions and draw attention.
Experienced designers are already familiar with color theory. But if you are just a beginner in your design journey. You can start learning the basics of color harmonies. This pertains to the color group that jives well together. Below are some of the color harmonies you can get familiar with.
- Analogous: This pertains to creating a low-contrast harmony. These are colors sitting next to each other in the color wheel.
- Complementary: This pertains to high contrast harmony. These are colors that are sitting opposite each other in the color wheel.
- Split-Complementary: This pertains to the color combination from different sides of the complementary color.
- Triadic: This pertains to the three (3) equidistant colors in the color wheel.
- Monochromatic: This pertains to tones and shades of one particular hue
Large-scale Brand Graphics
The great thing about a canopy tent is that because of its size, it’s like having a huge drawing board for your design. It’s perfect for placing your brand and letting people see it while they are passing by. Proximity won’t be such a problem because people can still see the design even from a distance.
It’s like a walking billboard where you can place all your brand elements such as logos, taglines, images, and other key visuals.
Since these canopy tents can be customized, you can enlarge the key image to make sure that it captures the attention of passersby. Let’s say that your brand is shoes. You can then highlight your best-selling shoes in the design by making them the focal point. This means that you will direct the attention of the people to the image and not to the text or other design elements.
Incorporate Artwork and Murals
One way of attracting attention is to commission famous designers to do custom artwork or murals on your canopy tent. This kind of collaboration can help create buzz and market your product more. Do not worry if you don’t have the budget to pay for famous mural painters to work with.
You can still work with new designers that have great talents and the potential to become big someday. As long as you approved the pre-design before putting it into the actual canopy tent. Some people might be raising their eyebrows about this kind of collaboration. But try it first, this can be an excellent opportunity to add an artistic and personalized touch to your overall design. Remember, that unique designs can truly stand out from the rest. Ask around and do your research on the local artist around your area to create a mural that aligns with your brand values and resonates with your target audience.
Use photos that are of high quality
If you are working with a client, make sure to ask for photos that are of high quality. These brands should be providing their creative assets and also provide you with the brand guidelines. Some brands are strict and as a designer, you should be mindful of the guidelines to avoid any problems. The creative assets should be saved in a shared drive or in a folder which should be easily accessible to the designer at any time.
Let’s say the client wants to change something in the design of the canopy tent for the second batch. Since you already have all the creative assets in one folder, you can easily access them. This saves you the time and energy of going back and forth in email exchanges, asking for the things that you need.
Remember that you have to consistently use high-quality images at all times. This reflects how you take care of the branding and imprint an impression on people. In addition, having high-resolution images shows great attention to detail and professionalism.
Choose your font wisely
Fonts are another key element in your design. According to Analytics steps, fonts are integral in communicating your message with your audience. In addition, it is one way of attracting the readers and holding their attention. Do not underestimate the importance of font choice. Keep in mind that your font choice conveys a certain mood or a certain feeling. It helps create harmony and balance in the overall design of your canopy tent. And helps in establishing the hierarchy between your texts. Choosing the right choice of font also evokes professionalism and high regard for your audience.
When choosing the typography for your design, make sure that it creates an impact. You can choose bold and attention-grabbing fonts for key messages. It does not matter whether you focus on the catchy slogan or having a special offer, typography can evoke emotions and create a strong visual impression.
Add some layering for effects
You can integrate other materials with the fabric for your canopy tent. Merging materials will add layers to your design. This will also make it more unique from the rest. You can place another layer of fabric or other materials. You can also try creating a 3D illusion that will surely get your audience interested.
When it comes to visual ideas, do not stick with what’s commonly done. If you want to stand out from the rest, you have to research and experiment. Can you use paper and fabric together? Will this kind of texture impact the overall concept of your design? Or will it just ruin the aesthetic element? You will never know unless you give it a try.
LED Lighting Displays
Use lights to highlight your design. You can take advantage of the various colors of LED lights. Mix them well with your key visual to make it look even more sophisticated than the rest. In addition, these lights create a strong impact during evening evenings. A well-illuminated canopy tent will surely attract the attention of many. Your loyal customers will pass by and the interested ones will come and have a look.
Interactive Digital Displays for Selfie Opportunities
Take advantage of having your custom canopy tent the place where people would love to take photos and selfies. This is possible by having a unique design that people want to take a photo with. Make the design interactive and collaborative. If you are into selling shoes, make a design within your tent to create an illusion that people are riding giant shoes.
You can also add some other touches such as digital displays so your customers could have an interactive experience. These digital displays can be used to inform people about your product and services.
In addition, those interested in your design will be using your tent as their backdrop and more likely to share this on their social media account. This is one way of expanding your audience reach. With such interesting designs, people would be willing to share them online. It’s one great way of having user-generated content and having people’s presence on other platforms.
Use Props that align with your design
Apart from having an impactful design on your canopy tent, you can further highlight your display by using props. These props could be balloons, and product samples made out of huge boxes. You can also ask your brand ambassadors to wear uniforms to add touches of professionalism and a welcoming ambiance.
Just make sure that the design of the props and the design of the uniform of the ambassadors match the design of your canopy tent. The overall look will help catch people’s attention.
Make it interactive
There are plenty of things you can do with the design to make it worth the visit. Going back to the product of shoes as the overall theme of your design. You can have games where people can tie the shoelace or place it near the images of your tent. You can also make it more engaging by adding elements such as QR codes or hidden visual elements which the customers need to find to win a prize. Let them create their hashtags and share them online. Welcome the value of social media integration in your design because it allows the brands to capture a bigger market.
Overall, when you are designing your canopy tent make sure that all the elements combine well. This goes from the choice of color, the fonts, the overall theme of the event, the brand direction, brand goals, and other factors. Designing a custom canopy tent is a process that needs skills and experience if you want to stand out. These tents are more than just a booth or a shelter. It is a marketing tool that introduces the brand to its potential buyers. And when you are introducing a brand, you must create a good impression.
The visual element is such a powerful tool to convey the message to your target audience. Invest in knowledge to learn how to mix them. If you don’t have the time, resources, and capacity to do so, you can hire an experienced designer for the job for you. Capture your audience’s attention with captivating and unique designs worth taking a photo with and sharing online for everyone to see.
