Gone are the days when simple word of mouth could lead to business success. Businesses these days are extremely competitive. One must be creative and innovative to make the business stand out. Learn to promote your business with custom banners to further level up your marketing campaigns. There are several types of banners you can customize: barricade covers, mesh, and vinyl banners. Any of these three is powerful to help capture your audience’s attention. Let’s learn how these custom banners could bring your business success.
Types of Custom Banners
Barricade Covers
This is a great marketing tool that is also used for crowd control purposes. Barricade covers can be personalized and are often used in concerts and sports activities. It is printed digitally thus you can have your graphics printed on both sides. For business owners, using barricade covers is ideal for product promotion and product giveaways. You want your customers to stay in their lines and prevent any unnecessary grabbing of freebies. In addition, since the material is water-resistant, you don’t have to worry if the weather changes while you promote your business in an open area such as a park.
If you order from Everest Prints, our barricade cover comes in standard sizes of 40×60
and 40×80 inches. But, we accommodate the customization of sizes. As for the finishing touches, you can choose between velcro and grommets. This advertising tool can easily be installed and uninstalled. Business owners won’t have to spend so much time with the setup.
Mesh Banners
This is another type of banner that can be personalized. One of the great features of a mesh banner is its breathable and wind-resistant attribute. You can put it in front of your business shop even when it’s too windy. Its perforated feature allows the wind to pass through it without damaging its material. In addition, you can customize its size and print design depending on what your business is promoting. If you are joining a business bazaar held outdoors, you can opt for mesh banners to promote your products.
The mesh banners from Everest Prints are made up of 130g mesh polyester and 300g mesh vinyl. You can choose from grommets, hemming, pole pockets, and stitching when it comes to finishing options.
Vinyl Banners
Using vinyl banners is an affordable way of promoting your brand. The vinyl material is customisable and you can print your design on both sides. Let’s say you have a new product launch, use the front side to show what the new products are. The other side could include details about the launch. It is also made of highly durable material for both indoor and outdoor setups.
You can also order vinyl in customized shapes. If you want a rectangle, square, or triangle-shaped banner to promote your services, that’s possible.  Just note that hemming and stitching are not available for these shapes.
Promote Using Engaging Design
According to Media Village, design matters. With a great design, you can communicate to your audience your brand values. In addition, it helps in promoting your business as good designs instantly build an emotional connection and mental association. What’s great is that regardless of whether you are using a barricade cover, mesh, or vinyl banner, these are all customizable.
You can print any design which you think will create that lasting impression.
Imagine having dinner in two different restaurants to celebrate your birthday. In the first restaurant, you were served a normal cake with the words ‘happy birthday.’ In the second restaurant, you were served with a personalized cake with your name on it. You will likely remember the second one. Additionally, you’re more likely to create a positive connection with a restaurant. Similar to creating a great impression with your customized banners.The more exclusive your design is to your target audience, the higher the possibility of them remembering you. Here are the things you should remember when it comes to design.
Determine your target audience and marketing goals
Before jumping into the design proper, do your research and identify who the design is for. Once you have identified your target audience, you can now determine your marketing goals. What are you trying to achieve with the design? This is an important step for you to know which design elements to include.
Consistent usage of branding elements
When you want to promote your business and people would immediately remember your brand, be consistent with your branding. This includes the usage of your brand logo, tagline ( if there’s any), brand color, brand font, and other design elements. But be conscious to not overdo it. You can mix and match these elements together depending on your campaign objective. There are instances wherein business owners want their brand to stick and would ask designers to put two logos. Do not make this mistake, one logo is enough on the design. Having two or three of the same logo is already an overkill.
Color and Images Selection
Take time to research what’s going to be a great color combination. Colors are important because you want people to have a positive opinion of your brand. The same goes for your image selection. First off, make sure that your images are high-resolution ones. Otherwise, it will look pixelated once printed.
Font style and font size
Concerning having clear messaging on your custom banners, you need to choose the right font style and font size. These are important elements to make sure that your message is communicated well to your audience. Learn more about how designs could impact your business in this article.
Choose a Strategic location for your custom banners
Strategic placement of your vinyl banners or your barricade cover is vital in promoting your business. Think about placing your barricade cover in an area where it could get overcrowded and it could get knocked down. It’s more likely that it will end up on the floor and could get damaged. The same goes with vinyl banners, if you decide to hang it outside make sure there are no obstacles around. You can maximize the full potential of these custom banners by analyzing where the best spots to place them.
Let’s say you are a new business owner. Apart from your family and friends, no one knows about your business. If you want more people to engage with your brand, you have to place advertising banners in conspicuous places. These are areas with high foot and car traffic. It could be at the market, by the park, near the beach, or any place that attracts a huge number of people. Place your mesh banners in there and let it do its magic – catch people’s attention.
Welcome Customer Feedback
If you have already invested in different types of custom banners to market your business, it would be best if you can ask people’s opinions about it. Encourage customers to leave feedback about your advertising campaigns so you can make adjustments. They might be having opinions about the design, the placement, and the size to name a few. You don’t have to incorporate every comment from them. Weigh them out, analyze, and check which of these pieces of feedback are beneficial in promoting your brand. Imagine what would happen if you are to incorporate these comments. Will it do good for your business? Will it help increase sales? Will people engage more with your brand? Customer feedback is an important part of marketing. It is essential to listen to what customers are saying about your business.
Proper Storage of Banners for Extended Promotion
You can extend the promotion of your business using custom banners if they are properly stored. Always make time to read the manufacturer’s guidelines on cleaning and storing your banners. These will help you extend your life. The purpose of learning how to clean and store them is so that you can reuse them for future business events.
Choose the custom banners which you think fit well with your business’ marketing strategies. Each of them can elevate your business. Remember that when promoting your business, you don’t have to break your wallet. Custom banners offer great value for your money. At the same time, it impacts the way your brand connects with your audience. If you are interested to know more about custom banners, check out our website for more details.
