If you are an owner of a business or a brand marketer, it’s to your advantage to know the different kinds of promotional flags out there. These advertising flags, also known as promotional flags, are helpful in making people aware that your brand does exist. If you haven’t been able to use any promotional flags as part of your marketing campaigns, you’re missing out on an opportunity. The top three popular advertising flags you can choose from are the block, feather, or teardrop-shaped flags. These are used in several kinds of events such as marathons, trade shows, seminars, product promotion, conferences, car races, and many more. You may also combine the use of digital advertising and traditional advertising by combining these marketing tools together. With this article, you will have a better overview of what promotional flags are.
The block-shaped advertising flag
The block-shaped flags are also called rectangular flags or flying banners. If you are going to order from Everest Prints, you can choose from 4 standard sizes of common advertising flags. As for the block flags, these flags come in three different sizes, small to large. This kind of flag is ideal for both indoor and outdoor usage thanks to its durable materials. For single-sided flags, it is made up of 110g of polyester while the double-sided comes in 80g of polyester. Each set comes with a pole (aluminum or fiberglass), a base, and a flag.
Design
You can personalize your design depending on the event and your brand’s goal. The great thing about this shape is that you have plenty of space to work on. The shape is not as challenging when compared to the design for teardrop or feather-shaped advertising flags.
Printing
When it comes to printing, you can choose from double-sided or single-sided printing. The finishing touches are either digital or with dye sublimation. You are given the freedom to choose whatever design you want to be printed on it. The great thing about these flags is you can convey your image and include your image to communicate with your target audience. Full-color printing also allows you to have images/ photos printed on this flag.
Size
As mentioned earlier, there are four standard sizes for the block-shaped flag. But, you can still customize the size depending on your needs. You can choose between 106 feet tall to 169 feet tall flag height. Anything beyond that size you need to get in touch with the account manager if there are particular sizes you need for your next event. Manufacturing could take longer days as these are personalized. It’s better to have some allowance with your timelines.
The feather-shaped advertising flag
Design
Designing for this kind of flag is more challenging as compared to the rectangle type. Given the uniqueness of the shape, the designer must make sure that all elements are within the space. You can do a test print first to make sure that no images are cropped. This can be done if you are dealing with a large quantity of orders. It’s better to have a test first to see how the design looks rather than redoing everything and wasting time and money in the process.
Printing
Printing could be done on either one side or double-sided. Bear in mind that since the printing is done digitally, the cost of having a single-color design and a multiple-colored design is the same. To make sure that your design stands out from the rest, use vibrant colors that catch attention.
Size
If you choose to get your flags from Everest Prints, you can choose between the 8 ft to 16 ft size flags’ height. ( small to big sizes). The pole ranges from 112 inches to 220 inches.
The teardrop-shaped advertising flag
Design
When it comes to teardrop design, you have less space for your images and text as compared to the previously discussed flag types. You can play around with the design to make it aligned with the shape. Some graphic designers find it easier to design rectangle-shaped banners as compared to teardrop ones. These types of flags are commonly used during race cars and other sports events.
Printing
You can choose between digital printing or dye sublimation. In addition, with this type of flag, you can also have it printed on one side or make it double-sided.
Size
As for the sizes, in terms of height, you can choose from 7ft up to 15 ft. The flag pole length ranges between 112 inches to 220 inches.
Other Kinds of Promotional Flags
There are other kinds of promotional flags that are gaining popularity these days. These flags are helpful in introducing your brands to your target niche. Below are some other advertising flags you can incorporate into your marketing campaigns.
Backpack Flags
One of which is the backpack flags. These are moving advertising flags that are clipped on the backpack of a person. This person with a backpack can walk across the event’s place. Many people are able to see these promotional materials. They can also engage with the person carrying it and ask questions or clarify things related to your brand.
Handheld Flags
This kind of flag comes in two sizes, rectangle and triangle. Handheld flags are made up of 80 grams of polyester with single-sided printing only. The pole length comes in three sizes: small, medium, and large. These are lightweight and great for festivals, elections, and sports events.
Angled Flags
Angled flags are those that have an angled bottom of the fabric thus the name. You would normally see these flags in front of a store or business entity. Some people are also using angled flags during parades or as part of decorations for marathons and races. But, you can still see it being used for indoor events too. Its angled-shaped bottom is unique and helps in getting the attention of passersby. There are providers that offer double-sided printing to maximize the design impact. In addition, this also ensures greater visibility of your message and brand. As for single-sided printing, it’s cheaper as compared to double-sided printing but offers less impact.
Taking Care of Your Promotional Flags
There are plenty of ways to take care of your flags. It is essential to read the manufacturer’s guidelines on how to clean it up. This ensures that you can use your flags for a longer period. Below are some of the simple steps that you should follow as part of the care and maintenance protocols.
Do not use bleach
If you use bleach to remove dirt and dust, this could lead to the discoloration of your material. In addition, using too much bleach could tear the fabric or make it brittle once dry.
Do not place in direct sunlight
If you place it under direct sunlight, it will affect the color and could cause fading. You can just let it dry by hanging the flag in a windy location. Air drying is recommended rather than placing it under direct sunlight.
Check if it can be ironed
Depending on the manufacturer, there are materials that can be ironed while others can’t. This is why it’s important to make sure that you have read the instructions carefully. Ironing could cause the design to wrinkle out.
For machine washing, use cold water
If you are going to use the washing machine to clean up your flag, make sure to use cold water and low speed only. In addition, do not use the machine dryer. Just hang it dry before storing it to avoid any moisture.
There are other forms of promotional flags that you can use for your event. You can customize the designs depending on the use case of the flags. These are affordable means of reaching a wider audience and at the same time making a brand impact. Learn more about promotional flags from our website. We have plenty of blogs related to advertising flags. If you are new in this industry, you will surely learn a lot from reading our articles.
