Canopy tents are effective marketing tools that are used in different events such as music festivals, sports games, school fairs, seminars, trade shows, and many more. Although it is mostly used for outside events, some occasions also use canopy tents for indoors. You can play with the design of these canopy tents and attract customers to your location. One must learn how to effectively use the designs to stir curiosity among people.
What are canopy tents?
Before discussing the design elements of canopy tents, let’s first get to know more about it. Canopy tents are a branding hub that is made out of aluminum frame and polyester fabric. These tents use full-color printing which makes them vibrant and attractive. Thus making it ideal to be used during trade shows and festivals to make your brand stand out from the crowd.
Depending on your preference, you can have the print on just one side or have it double–sided.
When it comes to the sizes and shapes of these tents, you can customize them. If you are to order from Everest Prints, there are standard sizes that you can choose from. It ranges from 5×5 ft up to 13×26 ft. If you need something bigger than these usual sizes, you would have to visit the website and get in touch with our sales person to further discuss your requirements.
There are also eight different styles that you can choose from:
- Classic gazebo style, only frame, and canopy
- Canopy and back wall
- Canopy and back wall and half side wall x2
- Canopy and back wall and full sidewall x2
- Canopy and back wall and full sidewall
- Canopy and back wall and half side wall x3
- Canopy and half wall x4
- Canopy and full wall x3 and full wall with zipper door
Assembling the tent is also easy, it takes one to two people to get it done depending on the size. The same goes for dismantling the canopy tent. You won’t be exerting too much energy or requiring a lot of people to take it down and store it. This is one of the reasons why brand owners love to use canopy tents for their branding campaigns. It’s not only an effective marketing medium but it also is a very convenient and less stressful marketing tool.
Designing the Canopy Tent
Since the canopy tent can be used for several events, you should be mindful of the design and your objective. There are several design considerations that you need to factor in such as:
Consistency in Branding
When designing your canopy tent, make sure that your brand elements are incorporated. You don’t have to put everything into your design. You may choose whether to include your brand logo, taglines, key visuals, or messaging. Remember that a cluttered design takes away the attention of the readers. People might get confused if there are a lot of things happening in your design and they wouldn’t know where to focus on. The simpler the design the better. Use concise messaging aligned with your brand elements. Do not use long sentences. People won’t have the patience to read long texts displayed on your canopy tents. Besides, text-heavy designs are not pleasing to the eyes. One should know the proper balance between the images you will be using plus the text in the design. The important thing to remember is to include your brand elements in the overall design.
Make your design interesting
An interesting design attracts people’s attention. These days, you can mix digital technology with your canopy tent. You can combine virtual reality (VR), augmented reality (AR), or QR codes to make the design more interesting. The more unique your booth is the better. This will be to your advantage over the rest of the participants. Take advantage of what modern technology offers and combine them with your other marketing tools. Your goal shouldn’t be limited to getting more sales only. You should also aim to provide a great customer experience to the attendees. These are the kinds of experiences that will become memorable for them. It’s so good that they keep telling it to their friends. With the combination of the technology, you can transport the participants into another world. With such a good experience, they won’t have any reason not to remember your brand.
Cater to both physical and virtual attendees
When thinking of a design for your tent, make sure that you think not just of the physical attendees but also of those who will be attending online. This means that the designs should be big enough for them to see on the screen. With the onset of the pandemic, there are event organizers who adopt a hybrid approach when conducting events. This means that people can attend face-to-face or online. With this kind of new approach, designers should also take into consideration the colors that should be used. Is the design color easy on the eyes while looking at a computer screen or through the phone? Is the text on the design large enough for them to read?
Leverage on the tent additional accessories
If you are using side walls or back walls for the event, make sure to put some designs into it. These are additional spaces where you can put your branding or messaging. With these accessories, you can further intensify your branding for people to better remember your product and services. Remember that your canopy tent is not just a shelter for people to rest in. It is a marketing medium. Think of it as a door where people can come in and interact with your brand. To better encourage them to engage with your salesperson, your branding should be strong enough to make them curious.
In addition, you can also use other marketing elements, such as flags, banners, and customer table covers complete with branding. This will complete the overall look of your booth. With consistency in your branding, people will remember you. If you are doing a product demo, people are more likely to approach, watch, or try your product. Eventually, this interaction could convert into sales or additional networks.
In some cases, you can also add some lighting to further enhance the aesthetic appeal of your tent. You can use some yellow bulbs to set up the mood especially if the event is until night time. Additionally, you can use LED lights to further highlight your displays. Having extra accessories will enhance the look and set up the vibe of your tent.
Choose Your Color and Graphics Wisely
In our previous blogs, we’ve already discussed the importance of using only premium-quality images for your design. You don’t want to get a negative impression from people because of your blurred images. In addition, we’ve also listed some of the websites where you can get free images. Imagine walking into a school fair where a canopy tent is designed with images printed with Shutterstock’s trademark. It would be a laughing stock. With the websites we’ve listed, you can use the images, download them, and use them to your design, royalty-free. There are no trademarks that you need to remove.
When it comes to choosing color, make sure that it is also aligned with your branding. Of course, you can still use other combinations of colors. Just not too much. Too many colors used wouldn’t be visually appealing anymore. You can refer to the color psychology or color wheel to guide you with the right color combination. The simpler the color and the design the better.
The design of your canopy tent depends upon what you are trying to achieve from the event.
Are you interested in getting more sales or product tryouts? Do you want more people to get to know about your brand? Align the design based on these marketing goals and make sure to list your observations during the event. If you notice that another stall is getting better foot traffic, do some competitor research and find out why people are interested in their tent. Gather as much data as you can during these events. Talk to attendees and industry colleagues. Learn from them and use the knowledge to improve your brand design.
