Custom Table Covers are one of the underrated marketing tools that you can use on different events. With customized printing and unique design, you can easily capture your market’s attention during trade shows. Apart from trade shows, table covers can also be used for seminars, conferences, training, weddings, and several other events. If you want to maximize the full power of this advertising tool, read some helpful tips below.
Why Use Customized Table Covers?
Customized Printing
You can customize the print design of table covers. This means that you can use whatever design you think will make people curious about your products or services. Customized printing gives you the freedom to use design elements that will give you strong branding. In addition, you can choose whether to have all sides of the cover printed or just the front side. If you are using just the front side, make sure that it is facing the audience side. Otherwise, there is no point in having the cover printed if no one else can see the design. So be careful when setting up your table and placing the cover.
With a customized table cover from Everest Print, you can choose whether you want it printed using a digital printer. You can also opt for a dye sublimation print out. This table cover is made out of strong polyester fabric that can be placed either fitted or unfitted over the table.
Branding & Promotion
In connection with the first point, with the customized table cover you can place your brand’s logo, key visuals, quote, or tagline in the design. To make an impactful design, go for simple designs. There are plenty of participants in a trade show. You can also expect a huge influx of people walking from different directions. The main point of having the cover table is to amplify your branding, marketing, and promotional strategy. You don’t want too long messages that people won’t have the time to read. In addition, you also don’t have to put all the elements in the design. It will be confusing to passersby.
When it comes to branding, it should be easy for people who have few seconds to spare to identify your brand while walking. Be strategic with the placement of your logo or company name in the design. Additionally, you can have the cover use your brand color. This will help with the brand recall.
Ease of Setting-Up
Customized Table Covers are straightforward marketing tools. You can drape it over the table without any hassle. Just make sure that all edges are equally covered. Also, the printed part should be facing where the foot traffic is. As there are plenty of sizes and shapes for cover tables, make sure that it just fits perfectly. Too big or too small a cover table could make your display look unprofessional. With the right fitting, it enhances your brand and makes it look professional.
Since the size of table covers are also customizable, you can just tell the manufacturer what size you want. If you are also looking for a uniquely shaped cover table, get in touch with their customer service.
Easy Care and Maintenance
Taking care of table covers is not complicated at all. First, you have to check for holes, tears, and dirt before placing it in a washing machine. The fabric used by Everest Print is machine-friendly. You can use a gentle cycle with cold water. For drying, choose a low tumble dry and air dry. You can also remove the wrinkles by ironing it using low heat on the side without printing. If you are going to store it, check first for any moisture. The fabric should be completely dry for insects and other organisms to be attracted to it. Choose a storage place that is not too hot or too cold. Schedule a once in a once-a-month quality check to see the condition of the fabric. This is important especially if you will be using the fabric again in a few months’ interval. You don’t want to be caught by surprise. You may realize that your fabric is covered in molds just a day before the trade show. This is why checking the fabric from time to time is essential.
Indoor or Outdoor Usage
The fabric is made out of sturdy polyester which is UV resistant. This means that you can use the table even for outdoor trade events. Also, it won’t easily fade out when you are cleaning it out. Some manufacturers also provide a water-proof custom table cover. You don’t have to worry about liquid spilling over your table. This is recommendable especially if your products are liquid and can be spilled over during events. Or if food and drinks are being served, your design in the custom cover will remain intact. Regardless of whether the event is inside or outside a building, you will have peace of mind. These covers can withstand different weather conditions.
Flexibility in Usage
When it comes to flexibility, cover tables are excellent for any event and purpose. You may want to educate your customers about how to use your product. Use the table cover to do that. In addition, you may want to use the table cover to inform them of an upcoming event. Place all the pertinent information within your design. Another thing that you can do is to have your newest products displayed in the design. This will give them an idea of what’s new in your shop. Depending on your marketing goal, you can align the design and attract the right customers. Customized cover tables help generate sales. The great thing about using table covers is that they can be both visually attractive at the same time and can be informative.
Better Brand Awareness
If you are just starting your business, one of the marketing tools that you can use is a customized table cover. These are affordable tools that can also make an impact on your marketing strategies. Business owners who recently launched their company will have limited money to spare. Thus, promotional tools that are not expensive help sustain the operation of the business. Think of the cover table as a standing banner, or a pop-up display. The difference is that it’s laid out on a table.
Helpful Tips to Enhance Your Cover Table Display
Below are some of the recommended tips that you can follow to further emphasize your display.
- Include good lighting in your table cover
If the event is going to run until nighttime, make sure that there is enough light to illuminate your displays and also enhance your table design. Depending on your preference, you can use LED lights or spotlights to improve the lighting. In addition, since the event is going to extend until nighttime. Be considerate with your customers, and make sure that they have enough light to see where they are going. This will also give you positive customer service.
- Consistency in Branding
When thinking of the design with your table cover, stay consistent with the color and the brand elements. This will make brand loyalty and brand recall stronger. Do not confuse your audience by using different kinds of colors to stand out.
- Remove wrinkles
Make sure that your cover table looks presentable. Iron out any wrinkles that can affect the design.
Try using custom table covers for your marketing events. It doesn’t cost much compared to other promotional tools. But, it can deliver a strong impact on your branding. It is simple and easy to use. You won’t be spending too much time and effort setting it up. As a new year unfolds, it’s time to incorporate this marketing tool into your strategy.
