Black Friday is coming soon! There are thousands of brands out there competing for customer’s attention. Be distinct with customized banners this coming Black Friday Sale. With personalized graphics, you can capture your audience’s interest as compared to generic ones. Below are some helpful tips on how to leverage customized banners to increase your sales for Black Friday.
Create Urgency: Offer time-limited products.
Drive sales by creating banners for time-limited products. This creates that sense of urgency that your customers need to make the purchase right away. The deals will be gone soon and they don’t want to have that fear of missing out on good things. Use personalized banners to communicate the importance of making quick decisions. Some of the words that you can incorporate into your messaging are:
- Limited products only
- Hurry, sale won’t last long
- Limited time only
- Exclusive offer, act fast!
- Grab it now, Last chance to buy!
Introduce Early Access and Discount Codes
Design customized banners, especially for your loyal customers, and provide them with early access or discount codes. This will help them feel they are important. By treating your customers with premium customer service, they will make a note of your offering. This increases your chances of getting a sale. You can use the following messaging for your banners.
- Get Early Access! Shop Now and Get Some Discounts!
- Unlock VIP Access! Use XXX Code
- Exclusive early access! Don’t miss out
- Early Bird! Save Big Today!
- VIP Access Alert! Exclusive Discounts Just For You
By introducing discounts ahead of time, you are increasing your chance of sticking to the minds of our customers. Imagine walking into a street and seeing an advertising banner for the first time. As you walk on the same street every day, you keep on seeing the same banner and you’re constantly reminded about the brand. Now, imagine walking into a street and seeing six other banners. Each of these banners communicates different offerings. It’s likely that you can’t focus on which banner to read. You’ll spend a few seconds on each of them as compared to seeing just one banner to focus on. This is the reason why it pays to be early and also offers discounts early on.
Strategically Place Your Banners
Location is a key ingredient when it comes to attracting customers for Black Friday deals. Remember that you are competing with a lot of other brands out there. You have to place your banners in strategic spots – enough for people to see but not too overwhelming. Some of the places where you can place your banners are:
- Windows Display
- Entrance and Exit Points
- High foot traffic areas
- High traffic areas
- Check out or service counters
- Elevator entrance and corridors
- Waiting areas
- Restroom areas
- Public transportation stops
- Parking lots and garages
- Waiting areas and seating areas
Take time to analyze the metrics of your banner. Let’s say you hang your banner on a particular street and take time to check the foot traffic. Assess if the street has enough people walking by. If there are only a few people walking on that same street, consider moving the banner to another location.
You can also do in-store feedback. Ask people coming into the store if they notice advertising banners around the area. You can also get their feedback regarding the design to see if it’s engaging enough.
Create Bundles and Upsell Products
Another great way to attract attention is to use customized banners in introducing product bundles. This will stir curiosity among your loyal customers and gain interest from new ones. When you create bundles, you encourage customers to purchase not only one product or service. With a bundle package, they get to own multiple products under your brand.
In addition, you can also upsell your products by mixing and matching them. Let’s say that you are selling custom table covers if they are available today. They also get to purchase a banner at a discounted rate. Upselling products also encourages customers to return because of the attractive offer. Make use of the Black Friday sale to introduce new products that your clients will love and come with discounts.
Introduce Big Savings Through Bigger Purchases
Come up with banners that encourage customers to make big purchases so that they can save more. If you offer bigger discounts for huge purchases, you’re not only moving your products faster, you’re also giving your customers big savings. For example, you’re running a shoe company. If one person purchases 5 pairs of shoes, they only pay for 50% of the total price. When introducing discounts and promos just make sure that you are still considering your profit margin. You want to make sales for Black Friday but not at a loss.
Mix Digital Advertising with Traditional Banners
Make it more exciting and engaging for your customers. Add some QR codes to your custom banners to make them even more attractive to your market. Let’s say, if they scan the QR code they get access to discount codes that they use in your shops. Or they could get early access to new products that are available at a discounted rate on the Black Friday Sale. The QR code could also be used to gain access to your shop, they can readily make the purchase online and just pick it up from your store. There are plenty more ways of mixing digital advertising to make your brand stand out during the sale.
Consider Free Shipping During Black Friday Sale
If you want to attract more buyers, consider having a free delivery or shipping option exclusive only during Black Friday Purchase. Use your customized banner to communicate this message. This is a strong message encouraging your prospect to make that purchase, no need to worry about shipping costs. This freebie is like a cherry on top of the cake. It will sweeten up the deal with your customer because not all brands are willing to shoulder the shipping cost. Think of a prospective buyer who was about to walk out of your store without buying anything. Before stepping out of the store, you mentioned that all products will be delivered for free. Chances are he’ll think twice about not making any purchases because he’ll miss that opportunity.
Build the Vibe, Hype, and Excitement with Personalized Banners
Just the word Black Friday is exciting enough! People would be thinking about discounts, freebies, and promos. You can take advantage of this excitement through your banners. Get your audience excited about new product releases. Build the fun and excitement vibe for freebies. Some of the messages that you can use are:
- Countdown starts today! Black Friday Sale Coming
- Exciting Freebies for Black Friday! Mark Your Calendar
- Stay Updated! Black Friday Sale in 10 days
Other Helpful Tips:
- Plan your message carefully. Your messaging should be aligned with your goals. Words are powerful. It can help you create a sense of urgency. In addition, it can also create a sense of exclusivity.
- Be strategic with your graphics. Visual is a main ingredient. Use vibrant colors and high-quality images for your banners. Make sure that you stay consistent with your branding too.
- Consider the size of your banner. Remember that plenty of stores will be putting out their own marketing campaigns. You want your brand to stay visible and eye-catching for your market.
These are just a few marketing strategies that you can apply in order to maximize Black Friday Sale. Choose the best ones that apply to your brand and market. Make the most of the event by creating concepts that are new, inviting, and engaging for your customers.
