Top Advantages of Using Double-Sided Print For Custom Canopy Tents

If you have attended concerts and festivals, you might have noticed several custom canopy tents lined up. Each of these canopies showcases their brand’s products and services. You might also notice that some have single-sided printing while others have double-sided printing. Think of it as a blank canvas where marketers can display their branding and messaging in the tent’s design. 

Below are some advantages on why you should consider having double-sided printing for your tent instead of just having the front part printed. 

1. Optimum Brand Exposure

When it comes to canopy tents, there are several styles you can choose from. Purchasing from Everest Prints, you will be presented with at least 8 styles you can buy. Some do not have back or side walls while others have. If you choose the style with double-sided walls, you have more space to place your branding. In this line, you can maximize the exposure of your brand messaging. It gives your product better exposure as compared to a canopy with just a frame and roofing. 

In addition, having double-sided walls makes your brand more visible from different angles. Customers can see your design whether they are positioned at the back, front, or sides. This means that you’re taking advantage of getting your message out there with more people seeing your design. 

2. Outshine the competition

We all know how these events, trade shows, and outdoor markets can get crowded, competitive, and overwhelming. If you want to outshine the competition, you need to make use of your space to its fullest potential and attract attention. With double-sided printing on your tent, you can have more space for design. These designs should be remarkable to capture your audience’s attention. Use the surface area for branding, graphics, and messaging. This is one way of outshining competitors with single-sided displays.

Remember that in these events, people are in a hurry to get somewhere else. You only have a few seconds to catch their attention so make it count. Make use of the blank canvas and decorate it with impactful and vibrant designs. If your tent is interesting enough, people will stop and check it out. This could be a great opportunity for you to connect with them and offer your products.

3. Enhance Visibility Despite Proximity 

About having creative designs that generate impact, it also becomes more visible to people across distances. As compared to a standard custom canopy where the roof is where you usually see the branding, having double-sided walls makes your canopy easily recognizable even from afar. This helps you generate more foot traffic which could hopefully convert into sales. 

When your tent is visible despite the distance, people will get curious and would initiate a conversation with you. But if amidst the crowded tents, yours is not visible from a distance people won’t see what you’re offering. 

4. Provides Better Viewing Angles

One of the advantages of using a canopy tent with double-sided printing for walls is that branding can be seen from a different perspective. As compared to single-sided printing, the design can be viewed from a limited angle only. With the former, it offers more diversity in whichever way you want the customers to look. Possible buyers are greeted with your brand messaging in more angles and directions. 

5. Encourages Consistent Messaging

If you choose to have walls for your canopy tent with double-sided printing, it gives you a chance to have better consistency in messaging. Consistent messaging could mean that customers could easily recognize your brand. Even if the customers are coming in from left or right, front or back, they will read the same message across. This helps solidify your brand identity and loyalty. As a marketer, it provides more chances for people to have a stronger recall of your products and services. 

Imagine standing in a field filled with custom canopy tents. If you see a tent with consistent branding across different sides, it’s easier for you to remember it. This is essential especially if your brand is competing for attention against hundreds or thousands of brands out there. 

6. Create Engaging Visual Displays

Double-sided prints provide an excellent canvas for creating engaging and visually appealing displays. With a double-sided wall, you can print images on both sides. This gives you more space to tell your brand story or communicate your messaging. With eye-catching graphics, you can capture the audience’s attention and leave a lasting and positive impression. For single sided, you only have the front side with printed design. The back part is usually a blank white space without any design at all. 

Since you can have both sides printed, you can strategically design the front for your products and the back side for other purposes. It could contain information rather than product designs. 

Depending on your goal, double-sided wall printing is ideal for those wanting to maximize the full potential of their tents. 

In addition, the double-sided printed wall also helps create a professional look. This is essential if you want to have a positive impression on your customers. Passersby can also see that your tent looks organized.  

7. Versatile Use

Double-sided canopy tent walls are versatile and adaptable to various settings and events. Whether you’re at an outdoor music festival, a trade show, a sports event, or a corporate gathering, your double-sided print can be tailored to suit the occasion, ensuring that your brand message remains relevant and impactful. Since the tent could act as a temporary shelter where your customers can stay, the design of your walls could encourage interaction. When people see your product displayed on the fabric’s design, it becomes an opportunity for promotion. Provide them with more information, address their queries, or give them your product samples.

Additionally, the walls act as additional protective elements against breeze, sun, and rain.  

8. Cost-Effective Solution

Some marketers find it more valuable to invest in having walls with double-sided printing. 

It gives them a cost-effective solution to reach a wider audience and reinforce their branding. With the extent of exposure, it provides despite the distance and position of people, it is worth spending your marketing budget too. Rather than investing in multiple single-sided prints to ensure visibility from all angles, you can achieve the same effect with a single double-sided print, saving both money and storage space.

There are several sizes you can also choose from. Remember that when you order from Everest Prints, it comes with the fabric and frame only. Choose from the sizes that you want from 5x5ft up to 13x26ft. Then you can order the walls and other accessories as add-ons. 

Custom canopy tents are a popular marketing medium used by brands for different purposes. Brands are offered with different styles when it comes to choosing their tent. It is recommended to use walls with double-sided printing to maximize your marketing effort. Apart from being cost-effective, it also provides consistent messaging, maximizes brand exposure, and allows you to stand out in crowded environments. If you are looking for custom tents to promote your product, check out our website for further details. There are several blogs related to canopy tents that could provide you with more detailed information about this marketing tool.