One popular advertising collateral you will notice on trade shows is tension fabric displays. They are great at creating a positive impression among your target audience. Marketers choose tension fabric displays as they are lightweight, easy to install, and perfect as a marketing backdrop for any event.
You might probably attend some trade shows, one thing where you can create your selfie memories is with these tension fabric displays. In some cases, a wedding or a birthday will also use this marketing platform as a background for their photos. This is one great way to remember those special events.
What are Tension Fabric Displays?
Tension Fabric Displays are advertising materials used to represent a brand, deliver a message or communicate with an audience. What’s great about using this as a marketing tool is that you can print your desired design in full color. The design can be printed either on just one side of the fabric or on both sides. There are two types of printing technology used for tension fabrics: digital printing and dye sublimation. The polyester fabric has a matte finish to ensure that photos taken with it don’t have any reflection.
The seamless fabric is fully stretchable and durable, perfect even for outdoor events. Apart from customizing the print, you can also customize its size to fit your requirement. If you are going to order your tension fabric from Everest Prints, you can expect a set that comes with the fabric and the frame.
Types of Tension Fabric Displays
There are different types of tension fabric you can choose from such as pop-ups, backgrounds, and hanging. The most common is the background display. You can see this at trade shows, conventions, seminars, graduation rites, weddings, and other life milestones. People will mostly flock around it to have their photos taken.
How to choose the right tension fabric display
Before putting up your display, make sure that you have considered your marketing goal, the space provided in the venue, and design and messaging. First, determine what is your goal in putting up this marketing tool. Once you have decided on your goal, you can now decide on the kind of messaging or tagline you want to be included in it. Consequently, with the right messaging in place, you can finalize the design elements that you’ll be using.
How to set up your tension fabric display
Is this your first time setting up this kind of display? No need to worry. Setting up is simple and can be done in less than 5 minutes if you have someone else to help out. If you are doing it alone, it is still doable. Although, setting up the display could take a long time doing it alone than with some help around. Below are the steps you can take to set it up.
Step-by-Step Guide to Assembly and Installation
1.Unbox your set. Check if the items are complete. It’s better to keep things organized right away to ensure that installing the display is a breeze. Ensure you have both the fabric and the frame in the package. Also included in your package is a carry bag. For the frame, the following poles should be there
- Two horizontal poles
- Two vertical poles ( if you order the larger size, this could be in 3 poles)
- Two curved corners
2. Start assembling the frame. The lock push button of the poles makes sure that it stays in place and that the poles are tightly held together.
3. Gently slide the fabric into the frame’s tubular. If you are doing it alone, start with one corner and work on the other side once you’re done with the first one.
4. Check the positioning and make the necessary adjustment to the fabric and the frame. Stretch the fabric to make sure that there are no wrinkles or creases.
5. Once the fabric is fully inserted into the frame, zip the fabric so that it stays in place.
6. It’s now time to position your display in your chosen location. Make sure that it is standing firmly upright and not wobbly. Make the necessary adjustment in its position to make sure that it creates that positive impact.
Choosing the right graphic design tips
One thing people love about this advertising material is the design. From the viewpoint of marketers, they have the freedom in choosing whatever design they think would stir interest from the people. From the viewpoint of the target market, they have this display to use as their background in taking photos as mementos of the event. If you are a graphic designer assigned to create a visually-engaging display. Take note of the following tips.
- Make sure to incorporate your branding in the display image
- Use only high-resolution images and text
- As much as possible, use original and company-generated photos not stock images
- The design elements should be aligned with your overall campaign goal
Where to use tension fabric displays
You have several options when it comes to where you’d want to use these fabric displays . The ones listed below are not an exhaustive list and there are other opportunities where you can use these displays.
- Trade shows
- Photoshoot backdrop
- Product Launch
- Weddings
- Birthdays
- Conferences
Benefits
According to Mod Display, there are plenty of benefits offered by using this kind of marketing material to promote your brand. The list below is just some of them.
- Flexibility to use for both indoor and outdoor display
- Capacity to hold sharp and full-color printing
- Materials that can withstand fading and bleeding
- Easy to wash and clean
- Portable and easy to carry around
- Efficiently installing and dismantling
- Customizable
How to take care of it?
As the saying goes, if you take good care of things they will last longer than you expect. The maintenance and care for tension fabric displays are not complicated at all. Read the guide below to make sure that your display can be used for several other events to come.
- After every event, check the components: fabric, and frame for any dirt and accumulated dust
- Clean the dirty areas. Make sure to clean both the frame and the fabric.
- If there are areas that need repairing or replacement, assess them properly and address the issue.
- Once everything is fixed, you can store the set in room temperature storage free of moisture. Also, make sure that your storage place does not attract any pests or can be reached by your kids or pets.
Tips on transporting your display set
When it comes to transporting your set, you won’t have any problems. Depending on the size you will be getting, but at Everest Prints the heaviest is only at 20kg and the lightest is at 10kg. With a carry bag around, moving this advertising material from location A to location b is easy. Thanks to its lightweight and portability component, marketers won’t be stressed out when it comes to mobility.
What are the commonly asked questions?
For first-time users, you might probably be wondering if it is safe to use this display outside. Yes, tension fabric displays can also be used for outdoor activities. You just have to make sure that you are also checking the weather and outdoor conditions. Leaving the advertising fabric outside for such a long time under hard weather conditions could shorten its lifespan. When it comes to customizing your order, it would be ideal to discuss the full details with our customer service representative.
If you have an upcoming event, why not explore the use of using tension fabric display as part of your marketing campaign? These materials are excellent in promoting brand awareness and capturing your target market’s attention. With all the benefits stated above, it won’t hurt to give it a try. If you don’t know how to get one, check out this blog which provides you with a comprehensive guide on how to order from us, your ideal supplier from China.
