Owning a retail shop these days is becoming even more challenging than before. With the popularity of e-commerce shops, owners of physical retail stores need to be innovative and practical. The entry barrier to online shops is low thus the competition is getting tighter each day. Getting people’s attention remains to be a key differentiation that can set your shop apart from the rest. If you haven’t tried using pop-up displays, now is your chance to try it out. Through this write-up, you’ll have a better appreciation of what pop-up displays can do to your business. You’ll also learn some practical tips on how to use this marketing medium to push your sales upwards and attract more customers.
What are pop-up displays?
The pop-up display is a marketing medium that is popularly used during trade shows, training, seminars, and events. It is made out of an aluminum frame and a polyester fabric. The great thing about this display is the ease of assembling and dismantling. When it comes to printing, only one side can be printed out. You’ll have the option to have it digitally printed or via dye sublimation. Pop-up displays are also great for both outdoor and indoor use. The components of their material can withstand rain and sunlight. It also usually comes with a carry case making it more convenient to bring from one location to another. If you are curious about the weight, the frame, and the fabric weigh about 12kg for the 7.5x 10 ft size.
Benefits of Pop-up Displays for Retailers
Immediate Marketing
Imagine participating in a trade show as a start-up business having only yourself to do several tasks for set-up. In less than two minutes you can easily set up your pop-up display all by yourself. Your banner can start doing its job of getting people’s attention right away. Remember that there are plenty of participating retailers in the event. The earlier you can start your marketing, the better. It increases the probability of you getting people curious about your product/service. No time should be wasted if you want to stay on top of the game. In addition, since it takes less time to set-up up these banners, you can focus on doing other things to market your business.
Photo Backdrop
Create designs that make people curious. These pop-up banners could be used as a backdrop where people could take their photos and post them online. Let’s say that you are running a contest during the trade show where people should post their photos of your products online. They can use this pop-up banner with your branding as the photo background. This is a reason for encouraging people to create user-generated content. At the same time interact with your brand because of the exciting prizes to be given away from your games.
Better Brand Visibility
Regardless of whether you are new in the industry or already an established business entity, you can still benefit from using these banners for branding. Since the print is customizable, you can create designs that incorporate your branding. You can place your logo, messaging and other key visual elements in there to introduce your brand to your target market. If you are already an established business, you can use the banner to display a new line of products or services. In addition, if you have promotions and special discounts, you can convey this message in your design. You are not only promoting your brand but also telling the market about exciting upcoming events related to your shop.
Encourage Brand Engagement
Use these banners to interact with your target market. To do this, make sure that the designs are captivating to get people to willingly spend time with your brand. During the trade show or seminars, you can do product demos and use the banners to convey your message that sample products are given away. Another thing you can do is to incorporate QR codes in the design, this code redirects to the website where discounted elements are displayed. Another option is to use the banner and incorporate a virtual reality element into it. You can be as innovative as you want. By merging different forms of advertising in your marketing campaign you can solidify your efforts in generating store sales.
Flexibility Vs Versatility In Usage
Maximize the use of your pop-up banners to get optimal value for your marketing spent. The great thing about this marketing tool is that it can be used on different kinds of occasions, indoors or outdoors. Since the print is customizable, you can change the fabric design depending on the occasion. In addition, its lightweight nature and ease of assembly make it convenient for retailers to move the banners from one location to another. If you are running a series of events, you can simply move these banners from your store and into the tradeshows.
Cost-effective marketing strategy
This type of marketing collateral is cost-effective as compared to getting a social media manager, influencer, or Google ads specialist to run your digital marketing campaigns. You can embark on having these online strategies when you have generated enough sales to expand on online marketing. For starters, it is recommended to market your retail shops with the most price-friendly mediums. Another great thing about using these banners is that you can still use them for other events. You are not only saving some budget but also environmentally conscious of the generated waste.
Helpful tips to maximize advertising impact
Early Bird in Setting Up
In any event that you are attending, make sure that you set it up early. This gives you an edge against your competitors. More people get to see your display when you can be on time with the setup. Imagine attending a tradeshow and having to set up at noon time when the event started in the morning. You’ve already missed important opportunities because of this. The early set-up allows you to increase the probability of capturing an audience that could convert into sales. So remember, do not be late. As the saying goes, the early bird catches the worm.
Thoughtful Placement
Be mindful of where you are going to place your pop-up banners. Make sure that it is strategically placed in areas where there’s heavy foot traffic. Check with the event organizers if you can place some banners around entrance and exit points. If it’s in a mall or grocery store, ask if the banners can be placed around the checkout area. If the event is outdoor, assess if the location has heavy vehicle flow. After placing the banners in their respective locations, take time to observe the flow of people. Make the necessary adjustment if you think that the place has limited foot traffic.
Invest in Professional Graphic Artists
If designing is not one of your strong suits, spare some marketing budget and work with a professional. Remember that designs play an integral part in capturing people’s attention. Dull visuals will not encourage any interaction nor generate revenue. There are plenty of websites where you can outsource graphic designers for a reasonable price. You may want to try the following:
- Designity
- Lightboard
- Kimp
- Designe.co
- Many Pixels
- Dribbble
- Toptal
Product Giveaways and Limited-time offers
Who doesn’t want free products or discounted items? Everybody loved them! This is one way of encouraging people to check out your shop. Make sure that offering giveaways and discounted products is still aligned with your budget. At the end of the day, you want customers to interact with your brand and at the same time make sales. Get people on their feet by offering limited-time offers. This creates the feeling of fear of missing out on important opportunities. That sense of urgency will encourage them to make the purchase immediately.
Pop-up banners are powerful marketing tools that should be used in your marketing campaigns. It’s cost-effective and impactful. Leverage its benefits to propel your business forward and differentiate your shop from the competition.
