Major Advantages of Using Buntings For Business Branding

Strong business branding is essential to attract new customers and retain the old ones. It is also vital in maintaining customer loyalty and reinforcing the brand’s identity. Therefore, business owners should invest in various ways to build up their branding. Fortunately, buntings can offer an affordable solution. This is a form of traditional marketing where entrepreneurs can introduce their products to the market without breaking the bank. 

Unlike digital advertising which has gained popularity over the years, buntings are more cost-effective. Apart from value for your money, there are several other reasons why using buntings for your business branding is recommended. Below are just some of the major advantages. 

Promotes Brand Awareness

If you take the same road every day going to your favorite bakery, and that road is decorated with buntings, would it be easier for you to remember the company? The visibility of these string flags helps businesses in terms of brand recognition and brand awareness. If people see the same thing every day, there’s a higher chance for them to remember you. A normal passerby who has seen the buntings for the first time will easily recognize it after seeing it on numerous occasions. 

In addition, if after seeing this subtle advertising and they are loyal customers they can be encouraged to visit the shop. Some customers would even drop by just to purchase something because they saw your logo.  

Visually appealing 

Buntings, also known as string flags or pennants, are composed of several flags that are tied together by a string. They come in rectangles, triangles, and some other shapes and have different designs depending on your preference. Since you can digitally print any design you want, they can easily capture the attention of your target audience. In addition, the designs can be printed either on one side or on both sides. Please note that if you want it printed on just one side, the material is normally polyester. On the other hand, if it is for both sides, the material is PVC. 

Versatility in usage 

Whether it is a product launch, sales and discount announcement, business anniversary, or store opening you can use buntings to make the occasion even more festive. Whatever the occasion is, these buntings can be used adding color and vibrancy to the celebration. You can alter the messaging printed on these buntings depending on what you want to convey to your market. 

Affordability 

According to Frontify, a strong brand is important if you want your business to stand out from the competition. In addition, it is also essential in creating a larger market share and boosting your sales. But, building the brand does not mean that you will have to pour in a huge portion of your budget. Especially when it comes to start-ups with limited funding, you need to invest your funds wisely. The good news is that when it comes to cost-effective marketing, buntings are one of the best options. You can start with these options and slowly transition into other marketing tools. You can also have these buntings alongside other banners. 

Convenient

Buntings are easy to install and uninstall. Just make sure that it is securely tied so it does not fall off. If you order from Everest Prints, you can check our website to request for a quote. Our excellent customer service representative will get back to you right away. We also have 18 advanced printers to ensure that your order gets to be delivered on time. Please note that delivery will be within 3-15 days depending on the number of your orders. 

Simple and Straight-forward

Unlike advertising on other mediums such as digital advertising, it would need a series of revisions before you can launch it. With buntings, once you already have the final art and you’re decided on your order, then it will be printed and you just have to wait for it to be delivered. Even marketing on radio and television could be laborious. It would take several editing and a series of approval from the management before launching your marketing campaign. 

Reusable 

One of the benefits of using buntings is that you can use it again on another occasion. Let’s say your design simply includes the logo of your company. No promotion of any products or offering of discounts. Since the design is not for a specific event, you can use the buntings again for your branding and business promotion. 

If you want to be able to use your buntings again for several other occasions, just make sure to keep them clean and store them properly. Keep it away from any pests and tuck it somewhere where there’s no moisture.

Customization

The normal size for buntings from Everest Prints is 8×12 inches but string length can still be customized. For the standard size (rectangle and triangle) the flags are about 20 cm apart from each other. If you are getting the 50 ft bunting, there are around 40 small flags in it. If you wish to get something longer or something with more flags in it, it is possible. Even the distance between each flag can also be customized. You just need to coordinate with our team so we can be aligned in terms of expectations. 

Customization is not only with the size, you can customize the design of your buntings depending on your event. If you are after business branding, make sure to incorporate your logo or your company name. Given the limited space of buntings as compared to other banners, be strategic with your design. You can also choose which color you want to use.  

Flexibility 

Buntings from Everest Prints could be either polyester or PVC, both of which are highly-durable materials. This enables marketers to use it whether for indoor or outdoor events. If you are using it for outdoor promotions, no need to worry about weather changes. It is waterproof and can withstand temperature changes. You can hang it along the streets, on sidewalks on the fences, or use it to decorate your custom canopy tents. 

The same goes for indoor usage, you can hang it anywhere it’s visible to your audience. Just make sure that it’s not obtrusive and annoyingly hanging on the ceiling. The string should also be tied properly, you don’t want people tripping over it. Accidents during your event could hurt your business brand. 

Promotes Positive Vibes

There is something about buntings that makes things look so festive. Have you walked into a market fair filled with colorful buntings? The colors and decorations from it, add joy and vibrancy to the event. Compare it to attending a festival without any buntings. It looks dull. These string flags bring out a sense of celebration making the atmosphere fun. If people are feeling happy, they are likely to have a positive experience with your brand. In turn, creating positive relationships with potential customers could eventually turn them into buying clients.  

Buntings may be one of the oldest forms of traditional marketing but it is still effective even in this modern times. If you don’t have a huge marketing budget to spare, you can opt for buntings to get the word out. You can use it for retail stores and showroom decoration. You can also hang it on your booth during trade shows and exhibitions. If you are after business branding, this is one of the visible ways to put your brand out there. The ones listed above are just a few of the benefits one can get from integrating buntings into your marketing mix. There’s no harm in trying them out for yourself. Who knows buntings could jumpstart your business sales.