Starting a business is rewarding yet challenging. There are plenty of obstacles entrepreneurs must overcome to be successful. If you just started your business, learn the top benefits of using custom canopy tents to elevate your company’s marketing efforts. Below are the top advantages of using personalized canopy tents for start-ups.
1. Creative Versatility
When you customize your canopy tents, you are given creative freedom in terms of design. You decide how you would want to communicate with your prospects. You can incorporate your branding elements – logo, taglines, images whichever way you like. This is one great way for budding businesses to let people know about their products or services.
Imagine you just launched your business and instead of using a personalized tent, you end up using a generic white one. After the event, only a handful of people have likely gotten to know about your business. Now, think what could happen if instead of using a generic one you have a personalized custom tent. Even without going to your tent, passersby will already have an idea of what you’re trying to sell them.
2. Brand awareness and brand recognition
If you are just a new player in the industry, brand recognition can make or break your business. As some people would quote it, it doesn’t matter how good your product is if no one knows about it. True enough, a personalized canopy tent allows you to introduce your product to probable customers. Remember that first impression is important. If you can deliver good branding, people can easily recognize your business. It’s easier for people to remember your business if you invest in having personalized marketing campaigns.
Let’s say you have attended a conference with a lot of exhibitors around. You are looking for a travel agency based in Asia. With plenty of participants around, navigating around the venue can be challenging. But, you are to find your way around because you saw the design of one of the participants. You have instantly recognized that they are offering what you’re looking for.
3. Ease in Setting Up
In running a business, time is of the essence. You don’t want to be wasting an extra hour of your precious time setting up or dismantling your display. The good thing with canopy tents is easy to install and uninstall. You can even set it up by yourself. It would take a bit longer to set it up alone as compared to having someone to help you out. But, the bottom line is it can be done by one person. It also offers portability, you can easily carry it out to your next event.
You don’t have to hire a hauling van or movers to get it from one place to another. The custom canopy tent from Everest Prints is made out of lightweight aluminum alloy. The lightest tent which is 5×5 ft weighs about 17kg. The heaviest is 13x26ft which weighs about 52 kg.
4. Offers Protection
If you are doing product promotion outdoors, you, your team, and your marketing paraphernalia must be kept protected against environmental factors. If it gets too hot, people can find temporary shelter in these tents. In the sense, you are protecting them at the same time these people are unconscious that they are being marketed already just by looking at the designs of your customized tent.
In addition, apart from offering protection, it also offers privacy. The Canopy + Full wall x3 + full wall with zipper door can be used for events where you want people to have exclusive access to your products. It can also be used to house VIPs that you have invited for the opening of your start-up. Everest Prints offers eight different styles of custom canopy tents. Choose whatever you like depending on your marketing event.
5. Affordable Marketing
Who says that you have to spend a lot on your marketing campaigns? Remember that start-ups have limited resources as compared to established companies. You need to be frugal when it comes to spending on advertising. Custom tents are an affordable solution to launch your business. It offers value for your money since you can reuse it several times. Prices of tents vary depending on the size that you would be getting.
Everest Prints offers nine standard sizes of these tents. At the moment, 10x10ft and 10×20 are the most popular ones. If you wish to order a size that is beyond the standard offering, you can talk to one of our customer service representatives.
6. Encourage Customer Interaction
Since these canopy tents have an inviting space, people can enter and interact with your salesperson. If you are having product demonstrations, possible customers can enter these tents, watch and try the product samples. In turn, you can generate first-hand feedback on their impression and experience of your product. It also encourages a one-on-one conversation between you and the customers.
The open space of these tents is ideal for start-ups to engage with potential customers. These people can share with you their opinions on how to better improve your service and your products. Customer feedback is an important element in driving successful start-up businesses.
7. Combination with other marketing merchandise
You can market with a personalized custom tent as a stand-alone or you can mix it with other merchandise. For example, you place display banners around it to emphasize your branding. You can also decorate it with your brand bunting flags or vinyl banners. There are plenty of other marketing materials you can place inside or around it. Just make sure that you do not overdo things, and over decorate them. Having other marketing materials apart from the canopy only amplifies your message and your identity as a budding business is reinforced.
8. Creates memories to last
The space of these tents can be utilized so that you can conduct activities that create beautiful memories and positive impressions. Let’s say that you are in the business of selling make-up brands. Apart from having the space for people to have their free make-up, you can spare some space as a photo booth where people can take photos together.
9. Outshine your competitor
With customized canopy tents, you can have designs that are unique and original. This helps your brand shine out from the rest. Doing business is a tough job. Entrepreneurs need to be creative and think outside the box to stand out. If you will just copy what the rest is doing, how will people notice your brand? If you keep doing the same thing, how will people distinguish your business from the rest?
If you are running a start-up, you need to identify your unique selling points. Work on your strengths and communicate these through your designs to your customers. If people can easily identify your brand, it also intensifies brand loyalty.
10. Customization aligned with specific events
Since there are plenty of styles you can choose from, you can invest in canopy tents that align well with your marketing event. For a start-up giving out free samples, you may want to choose any of the following:
- Classic gazebo style, only frame & canopy
- The canopy + back wall
- Canopy + back wall + half side wall x2
- Canopy + back wall + full side wall x2
- Canopy + back wall + full sidewall
These are just some of the open-style canopy tents which you can choose from.
There are a myriad of advantages for start-ups offered by using custom canopy tents. Doing business is tough and you are constantly competing with already established and new players every day. Running a business is not a walk in the park. That’s why take advantage of using affordable marketing mediums such as personalized tents. What you want to achieve is people lining up outside your tents to buy your products.
