Whether you are just a small start-up enterprise or already an established business, you can still leverage using custom flags as an advertising medium. Technology has advanced over time yet the power of traditional marketing remains strong. It is essential to learn the tips and uses of custom flags to maximize their full potential. There are several choices for materials that you can use. Know the advantage of each one and get yourself fired up for your next advertising campaign.
Below is the comprehensive guide on the materials, usage, and other tips and tricks to help you out. It’s time to unlock the full impact of using custom flags for your event or business.
What materials to use for custom flags
If you are going to order from us, you have the freedom to choose high-quality materials carefully selected by our staff at Everest Prints located in Wuhan, China. The materials that we use for our custom flags are made up of 110g knitted polyester, 260g polyester, and 100D polyester. The finishing option could either be grommets or sleeves.
Quality checking is one of our top priorities so you can be assured that you have premium materials in your hands.
1. Polyester Fabric
At Everest Prints, we use Polyester Fabric for our custom flags with sublimation for the printing method. What makes polyester a popular material for printing houses is its durability and versatility. The material is lightweight and can be placed inside or outside the event place. Regardless of having a single-sided or double-sided flag, the fabric can be sewn without any trouble. Polyester is also known to withstand different kinds of weather changes. In addition, you can print vibrant designs into it and stand the test of time.
2. Nylon
Have you seen a custom flag made out of nylon? If you did, chances are, it must have been placed outdoors. Custom flags made out of nylon are known for their resilience and durability. In addition, it is also lightweight and quick to dry. But what makes it a popular choice for outdoor advertising is its resistance to UV fading. Regardless of having a shiny or matte finish, your flag can stay outside without you worrying about it.
3. Mesh
Do you have an upcoming outdoor event? Are you thinking of which material to use because the location is windy? No worries. Having mesh flags enables you to still advertise despite the windy conditions. The great thing about this material is that it can withstand strong winds yet stay durable.
Designing Tips and Tricks
Choosing the material is an important element in your advertising campaign. But having a design that attracts attention and effectively sends out your message is also vital. If you don’t have the experience and expertise when it comes to graphic design, you can hire one. If you don’t have the financial resources right now, you can check websites such as Canva for your design needs. Here are some simple tips that you can factor in when making your design.
1. Keep it Short, Simple, and Clear
Imagine having to read long sentences from a banner that’s fluttering because of the wind. It’s not something that you would want to spend time on. Make sure that the text is short and can be read. The design should also look clean and simple. Sometimes, we want to make an impression by using a lot of design elements but in the end, it just hinders the audience from understanding your message.
2. Select your colors carefully
Study the psychological impacts of different colors and use them to your advantage. Each color has a different effect once we see it. The purpose of using the right color is to help you deliver the message. Have you noticed that banners with messages on discounts and sales are colored in red? This helps promote a sense of urgency for buyers. Choose your colors carefully and make sure that it is in line with your branding.
3. Do not forget your branding elements
You want people to remember your brand and products right? If so, make sure to incorporate your branding elements into your design. Stay consistent in using your logo, brand color, and tagline. With the short attention of humans these days, you have to be creative and consistent in reinforcing your branding.
4. Decide on the design orientation
Check whether your design is better off with a landscape orientation or probably it’s best to have it on the portrait. The orientation of the design helps in creating that impact and brand recognition. You don’t want your audience tilting their heads just to be able to read your messaging.
5. Check for Readability
A good design should grab your audience’s attention the instant they see the banner. Imagine having blurred-out text on your printed flags. This leads to poor customer experience. People will remember your brand but not in a good way. Check the font size and make sure that even people from a distance are still able to read it.
Where to use these custom flags?
Different occasions across varying industries can make use of these custom flags. Since it comes in different shapes and sizes, it is ideal for almost all kinds of events. Below are just some of the events where custom flags can be used.
- Store/Business promotions and advertising
Are you celebrating an important business milestone? Do you have any discounts or promos on a particular product? Let the word out with these custom flags. These are excellent materials to let people know of the exciting event coming up. Grab their attention, make them interested, and let them know more about your product/service.
- Games, Sports Events, or Tournaments
Are you excited about an upcoming match with your favorite team? Get yourself a custom flag and bring it to the field. This is a great way of showing your love and support to your team. For those who are organizing sporting tournaments, having these custom flags will inform the fans and the participants of the exciting games ahead. This is a great way to create a buzz and build momentum before the event date.
- Celebrations, music festivals, parades
Get your creativity on the move by having custom flags with colorful designs for a music festival, a town celebration, or a parade. Help build the excitement with custom flags installed along the street. Create joy and help heighten the celebration with the vibrant color of these flags.
- Political banners
Are you supporting a particular political candidate? Help promote his name by having custom flags and installing them in strategic areas. Just make sure you have the necessary permit to do so. You can also print his tagline, logo, and other political branding to help people remember your candidate. This is an effective way of gathering support. You can also decorate your headquarter with these political flags.
- Flags for other occasions
Whether you are celebrating a birthday, wedding, graduation, or other important life milestones. Custom flags are useful decorative elements to add life to the event. It makes the occasion more personalized because of its custom designs.
Now that you have a better understanding of what custom flags are, you can reach out to us for your orders. If you are having a hard time deciding which material to use, we would be happy to talk to you about it. Our company has been in the printing industry since 2015 and we are well-versed when it comes to materials for printing. Remember to factor in not just the materials of the custom flags but also the elements for your design.Â
