Vinyl Banners 101: Everything You Need to Know

When it comes to printing there are plenty of materials you can choose from. Vinyl is one of them. Vinyl banners are commonly used as an advertising tool due to their durability, versatility, and cost-effectiveness. During the event, you can choose vinyl banners to deliver a message and create an impact on your audience. Learn more about vinyl banners – their benefits, installation, and maintenance tips. Everest Prints have been in the industry since 2015 and we’ve helped plenty of companies promote their brands, products, and services. Understand what vinyl banners are and talk to us about your needs.

Benefits of Vinyl Banners

Take advantage of using vinyl banners for your programs, events, and other occasions. Unlike other printing materials, using vinyl offers the following benefits:

1. Competitive Pricing. Vinyl banners are advertising mediums that can serve as a canvas for delivering messages. The great thing about using this material is that it’s cost effective which makes it appealing for small businesses or those with limited marketing budgets.
2. Great visibility. These materials are available in different sizes depending on your requirement. Their sizes and radiant colors make it easy to draw the crowd’s attention.
3. Customizable. Vinyl banners can easily be customized into different designs making your brand unique from the rest. It can be of different colors and sizes too.
4. Long-lasting. The durable material of vinyl allows it to withstand different weather conditions and changing seasons. You don’t have to worry about having your event outside as vinyl banners are designed for both indoor and outdoor events.
5. Quick to make. If you are tight on deadline and in need of some great marketing materials right away, use vinyl. They are quick to make. Once you have all the final designs ready, you just submit them to us. With the proofing approved you can have your materials ready within three days. But for huge orders, these could take more time but are still faster as compared to other options.
6. Helps improve foot traffic. If you are just starting your business, without a huge marketing budget to spare, try using vinyl to market your product. These materials are cost-effective and help increase the foot traffic of your business according to Everest Prints’ website.
7. Medium to deliver concise messaging: In today’s time, people have a very short attention span. According to some articles, a human being has only about an 8 seconds attention span. With this in mind, marketers should find creative ways to reach their audience and deliver their message. Thanks to the vinyl banners, you can be concise with your messaging to your target audience. 

Customization options

The great thing that you will love about using vinyl banners is that you have plenty of options to choose from when it comes to customization. Regardless of the occasion, these banners can help you deliver the message and create a great impression on your target audience. Here are some of the visual elements that you can play around.

1. Size: You may want a huge banner to be placed inside a stadium where a lot of people can see it. That is no problem as vinyl banners can be customized to any size. It doesn’t matter whether you want to place it on a small basketball court or a huge arena.
2. Images: You can have whatever image you want to be printed on it. You just have to make sure that you provide a high-resolution copy of the file. This ensures that the printout is of top quality.
3. Font: There are plenty of fonts available. Although the common fonts that you can use are either bold, times new, or Sans-Serif fonts.
4. Color: Use colors that catch your attention and prompt your audience to take action. Make sure to use brand colors too. This will help them have a better recall of your brand and your products. The colors, together with the text and the overall design should create a great impression on your brand. 
5. Finishing: There are several finishing options you can choose from depending on your requirements. You can choose from grommets – if you wish to have the banners hang from ceilings; pole pockets – ideal for banner stands; hemmed sides for outdoor advertising and cut sides – if you are using clips. 

How to Install Vinyl Banners

To make sure that your banners don’t easily fall off when a strong wind blows or tears up when the season changes, you have to properly mount them in strategic locations. Take time to do an ocular inspection of the event place. This will help you decide which are the best spots to put your banners. The tips below are additional guides on how to install and place them.

1. Safety First. Regardless of whether you are to place them indoors or outdoors, safety should be a priority. It should be placed in an area where no people could get hurt should it fall. One of the things that you don’t want happening is seeing those vinyl banners falling off. Make sure to secure them tightly. You can use cords, zip ties, or other tying materials to make sure that they are placed safely.
2. Check your location. These banners should be placed strategically. Ideally, it should be in locations where there is high traffic and the banners are easily seen. But be mindful also that their placement should not obstruct any viewing angle of the audience. The height and angle of these banners should ensure that the audience still gets to enjoy the event but could see the banners alongside.
3. Decide on how to mount it. You have to know which is the best way to install your vinyl banners as there are several options. These can be installed using pole pockets, adhesives, or grommets.

Maintenance and Storage

Knowing the proper maintenance and storage for your vinyl banners ensures that their quality is maintained for future use. You can extend its lifespan and get more out of your money if it’s neatly tucked away.

1. Cleaning of vinyl banners – Cleaning vinyl is simple. You just need water, soap, and a sponge. No need to use chemicals as this could harm the material and damage the design.
2. Store properly. After cleaning the vinyl, make sure that it is dried up and properly stored. Otherwise, it could be infested with molds. Put it in a room-temperature place. Placing it in an area where it gets too hot or too cold could affect its quality. If you can, avoid folding the banners to avoid any wrinkles when you use them again.
3. Check for damages. Before using it again, take time to inspect the vinyl banners. Any small tear could lead to huge damage if not fixed right away. Check for faded colors or punctures so you can get them replaced immediately.
4. Look out for weather changes. Should there be any incoming storms, you can take them to the banners in the meantime. Allowing it to stay outside and withstand the storm could affect its lifespan. You can put it back again once the typhoon is over.

Where do you use vinyl banners?

You might have attended some outdoor races before and noticed the banners hanging alongside the road. But they are not only used for those occasions. These materials are so popular that you could see them at events such as:

1. Car shows and trade shows. Cars could be the main attraction but the vinyl banners surely adds vibrancy and life to the event. During trade shows, these banners are used to decorate booths. One can easily read the brand message printed on these banners during these events.
2. Advertising outside. Thanks to its durability, marketers often used vinyl banners for their outdoor advertising. You can read about the brands’ latest products, promotions, and upcoming events printed on it. With its flexibility in size, it can be hung around billboards and in between buildings.
3. Retail store. When you visit a store offering huge sales, you often notice these colorful banners decorated on the storefront. They are used to catch the attention of the public and at the same time deliver a message – discounts are up for grabs! Buy now!
4. Sports events, races, and sponsorships. Stadiums, courts, and sports arenas are filled with banners adding color to the event. These banners are used to introduce the brand sponsors. You can also see them display the team names and their logos on these banners. For brand owners, this is a perfect way of advertising to a large audience.

By now you have a better grasp of why most people prefer to use vinyl banners as part of their marketing campaigns. They are not only easy on the pocket but prove to be of quality. If you haven’t tried using vinyl banners in your marketing campaigns, it is time to give it a try. If you want to learn more about vinyl banners, visit our website or give us a call. Our team is more than willing to discuss your options.