Congratulations on launching your business. It’s now time to get creative to get those sales coming in. Let’s leverage the use of pop-up displays with creative designs to make your brand stand out. The competition is tight. The entry-level is low. So if you want your business to thrive, take advantage of affordable pop-up displays to market your business.
Pop-up Displays are excellent for businesses attending exhibits, trade shows, market fairs, and many more. It is easy to assemble and disassemble too. Your allocated space for these events is important in showcasing your business with impactful designs. Below are some of the creative ideas you can consider to outshine the competition.
Invest in good graphic software
Whether you are an experienced graphic artist or just a new one, investing in good graphic software could help improve your work.
Graphic software offering free accounts
If you don’t have the money to buy a premium account or much experience in doing graphic design, you can use free software such as:
- Canva
- Crello
- Desyner
- Digifloat
- Snappa
- Adobe Express
- Fotor
- Vista Create
- Easil
- Photopea
Check out any of the ones listed above and see which one has the feature which suits your needs, is easy to navigate and most importantly has the free features you want to use. Learn your way around the chosen software and familiarize yourself with the tools. You can then start designing.
Hire a competent Graphic Designer
If you have the monetary resource to hire a professional graphic designer, then do so. Hiring a competent designer saves you time from learning how to use the software and designing the content yourself. Likely, this designer is already highly-competent in using one or two design software. Since you are also hiring based on their skills and experience, this person can get the job done faster than you. Your hired graphic designer is in charge of presenting you the concept and the design. Your job is to provide the instruction and the guidance to make sure that expectations are aligned.
Do Competitor Research
You want your design to stand out right? Therefore, it is important to do proper competitor research first. This will help you determine what others are doing and how the audience reacts to it. Once you know what they are doing, it is also easier for your team to create a design that is not a copycat of the others. Your business can conceptualize a design that will outshine the competition. Let’s say you are in the business of selling curtains. Upon doing your competitor research, you found out that most of the designs of your other competitors are focused on bedroom curtains only. The next time you participate in trade shows or exhibits, you can present your pop-up display showcasing different types of curtains.
Proper Logo Placement
Your logo is your business identity. When designing your pop-up logo make sure that your company logo is visible. Place it on top of your design. Consider the background color as to where you’ll be placing your logo. If you place your logo against some colored background, it might be difficult to see. You can check the positioning of your logo and make sure that it’s strategically placed in the overall design where people can easily spot it. In addition, if you place your logo at the bottom part of the design and your pop-up display is not elevated, people won’t see it. Try doing this during a trade show where there are plenty of people walking around. Logo at the bottom of the design markets to the shoes of the passerby. It should be placed at eye level or the top part. Notice from the images below how logo placement impacts your design.
Plan the design composition
Imagine all the elements will come together once you are finished with the overall design. You need to make people absorb the design in such a way that it is easy to read. Think about how the person will read or look at the design from left to right, top to bottom. This is also where font size matters. The text which you want to have the highest impact should have the biggest font and be placed at the center of the design. In addition, consider where the pop-up banner is going to be placed. Is this going to be viewed from afar or from a nearby spot? Will this be used as an outdoor or indoor display? These are just some of the questions you need to consider so you can properly map out your overall design.
Place Call to Action (if applicable)
Pop-up displays can be excellent tools for encouraging people to take action. Make sure that your call to action (CTA) is visible but not outshining your brand message and other design elements.
Samples of Call to Action
The call to action could be any of the following:
- Sign Up Now
- Learn More
- Buy Now
- Take the free offer
- Get more freebies
- Talk to us
- Join Us
- Try For Free
- Subscribe
- Get started
These are just a few of the CTAs you can use for your design. Remember that every CTA has its purpose. Your choice of CTA should be aligned with your marketing goals. In addition, just because you want people to take action, you should be filling in your design with plenty of CTAs. It is recommended to have one CTA for every design whereas not to confuse the audience on what you want them to do.
Use high-resolution images only
There’s no point in using low-resolution images just for the sake of having them as part of the design concept. Better recreate the image to make sure that once it’s printed, it’s not pixelated or blurry. In addition, high-resolution images ensure that once it’s printed, it remains sharp and
The colors are vibrant.
Make sure that colors jive together
Depending on your design, you can use multiple colors or single colors for your pop-up displays. According to esign’s website, the colors should help drive attention. But it should be used carefully in order not to take away the focus on the main text or messaging. For the color combination, you can use the color wheel to understand how colors contrast and complement each other. You can also have guidance when it comes to hue, value, and color contrast.
Use proper spacing
If you are going to order from Everest Prints, our pop-up displays that are currently available are in 2.3 x 2.3 meters 3×3 and 3×3 meters. This is the space you have to play around with to incorporate all the design elements and create impactful designs to capture your audience’s attention. Consider the visibility of the design from a viewing design. The placement and spacing of each design element should also be planned out to ensure maximum visibility. No point in spending your resources on design when only a few people can see it.
Less is more
Have you heard of the key phrase, ‘less is more.’ The simpler it is the better. Do not overdo things by mixing all the design elements, or using a lot of different colors. The design will look crowded, your audience focus will be divided into different portions. Instead of having to capture their focus, they might get confused about what you’re trying to communicate. Keep the messaging short and easy to read. Keep the design concise and easy on the eyes.
Remember that design matters a lot. It can help your business towards a positive trajectory or it could get it on the opposite side. Your design is a representation of what your business is about. If the design is bad, it gives people a negative impression of your business. On the flip side, if the design draws positive attention at a glance, it can boost your sales. It can also generate stronger engagement from your customer. If you are attending an exhibit of your product, you are competing against several business owners too. Thus your pop-up display design must be effective in catching attention and encouraging action from passersby.
